Josh Braun – Poke the Bear Cold Calling

Master the Art of Cold Calling with Confidence and Authenticity

This course, created by Josh Braun, is a comprehensive guide to mastering cold calling by focusing on authenticity, empathy, and effective communication. Whether you’re a sales professional, entrepreneur, or business owner, this program will teach you how to craft compelling messages, handle objections, and build genuine connections with prospects. With real-world examples, actionable scripts, and mindset training, you’ll learn how to turn cold calling into a powerful tool for generating leads and closing deals.

What You’ll Learn in This Course

Welcome and Introduction

✅ Why Cold Calling:
▪ Understand the importance of cold calling in today’s sales landscape.
▪ Learn how to get the most out of this course.

✅ Turning Pro:
▪ Adopt a professional mindset and approach to cold calling.
▪ Prepare yourself for success with the “Mise en Place” philosophy.

Mindset Training

✅ Blame vs. Responsibility:
▪ Take ownership of your results and avoid blaming external factors.

✅ Detach from the Outcome:
▪ Focus on the process rather than the result to reduce pressure.

✅ Dealing with Rude Prospects:
▪ Learn how to handle difficult conversations with grace and professionalism.

✅ You’re the Captain:
▪ Take control of the call and guide the conversation effectively.

✅ You Are Not Your Job:
▪ Separate your self-worth from your performance on the phone.

Clarifying Your Message

✅ The Three Questions:
▪ Define your purpose, value, and differentiation to craft a clear message.

Selecting Prospects

✅ List Creation Process:
▪ Learn how to identify and prioritize high-quality prospects.

The Script

✅ Why a Script?
▪ Understand the importance of having a structured approach to cold calling.

✅ Step 1: Permission:
▪ Start the call by asking for the prospect’s time and attention.

✅ Step 2: Person:
▪ Build rapport by showing genuine interest in the prospect.

✅ Step 3: Poke the Bear:
▪ Use provocative questions to spark curiosity and engagement.

✅ Step 4: Peel the Onion:
▪ Dig deeper into the prospect’s pain points and needs.

✅ Step 5: Don’t Burn the Popcorn:
▪ Avoid overwhelming the prospect with too much information.

✅ Putting It All Together:
▪ Combine the steps into a seamless, effective cold call.

How You Sound

✅ Tone, Pace, and Volume:
▪ Learn how to sound conversational and confident on the phone.

✅ Real Call Examples:
▪ Listen to examples of effective cold calls and analyze what works.

Reducing Meeting No-Show Rates

✅ Strategies to Reduce No-Shows:
▪ Implement techniques to ensure prospects attend scheduled meetings.

Handling Objections

✅ Common Objections:
▪ Learn how to respond to objections like “No budget,” “Not interested,” and “Send me info.”

✅ Advanced Objection Handling:
▪ Turn objections into opportunities by addressing the prospect’s concerns.

Following Up

✅ Timing and Persistence:
▪ Learn how to follow up effectively when timing isn’t right.

✅ Ghosted Prospects:
▪ Re-engage prospects who have gone silent.

Time Management

✅ The Pomodoro Technique:
▪ Use this productivity method to maximize your cold calling efficiency.

Real Cold Calls

✅ Real-World Examples:
▪ Analyze real cold calls from various industries to learn what works.

✅ Cold Call Critiques:
▪ Gain insights from Josh’s critiques of actual cold calls.

Resources

✅ Templates and Scripts:
▪ Access fill-in-the-blank templates and example scripts.

✅ Discussion Guides:
▪ Use guides for managers to improve team performance.

✅ Phraseology That Lowers Resistance:
▪ Learn phrases that reduce prospect resistance and build trust.

Why Choose This Course?

✅ Proven Techniques: Learn from Josh Braun, a sales expert with years of experience.
✅ Actionable Scripts: Get ready-to-use scripts and templates for immediate results.
✅ Mindset Training: Develop the confidence and resilience needed for cold calling.
✅ Real-World Examples: Analyze real calls to understand what works in practice.
✅ Comprehensive Coverage: From prospecting to objection handling, this course covers it all.

Who Is This Course For?

▪ Sales professionals looking to improve their cold calling skills.
▪ Entrepreneurs and business owners who want to generate more leads.
▪ Anyone new to sales who wants to master the art of cold calling.
▪ Teams and managers seeking to improve their sales processes.

Key Takeaways

✅ Master the art of cold calling with authenticity and empathy.
▪ Learn how to craft compelling messages and handle objections effectively.
✅ Build genuine connections with prospects to close more deals.
▪ Use real-world examples and scripts to improve your cold calling skills.
✅ Develop the mindset and confidence needed for success in sales.

Transform your cold calling approach with Josh Braun’s Poke the Bear Cold Calling course and start generating more leads and closing more deals today!

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