Derek Johanson – CopyHour

Derek Johanson – CopyHour: Mastering the Art of High-Converting Copywriting

90 Days to Transform Your Copywriting Skills and Unlock Six-Figure Success

CopyHour is a comprehensive, 90-day program designed to help you master the fundamentals of high-converting sales copy. Through six detailed modules, daily exercises, and access to exclusive resources, you’ll learn how to craft compelling copy that drives results. Whether you’re a beginner or an experienced copywriter, CopyHour provides the tools and community support to elevate your skills.

Program Overview

✅ 6 In-Depth Modules: Covering everything from research to closing techniques.
▪ Daily Handwriting Exercises: Hardwire lessons by hand-writing curated pieces of proven copy.
✅ Updated for 2023: Includes insights on leveraging A.I. tools like ChatGPT for research and ideation.
▪ Exclusive Resources: Access to swipe files, private communities, and interviews with top copywriters.

Core Modules

Module 1: Research

✅ Foundations of Research: Learn how to gather essential information for any copywriting project.
▪ Versatile Applications: Apply research techniques to various products and services, from lead generation to high-ticket offers.
✅ Swipe Files: Build and use swipe files ethically to inspire your work.
▪ A.I. Integration: Use ChatGPT to uncover customer pain points, generate ideas, and save time.
✅ Unique Mechanism: Discover how to identify and leverage a product’s unique selling point.
▪ Market Sophistication: Tailor your messaging to your audience’s awareness levels.

Module 2: The Offer

✅ Crafting the Perfect Offer: Learn how to present your product’s benefits in a way that resonates with prospects.
▪ Features vs. Benefits: Understand the difference and how to highlight what truly matters to customers.
✅ Dimensionalizing Benefits: Go beyond surface-level benefits to connect deeply with your audience.
▪ Bonuses and Bundles: Learn how to enhance your offer with compelling bonuses and bundles.

Module 3: Headlines & Leads

✅ Captivating Starts: Master the art of writing headlines and leads that grab attention.
▪ 8 Types of Leads: Choose the right lead structure for your sales message.
✅ Seven-Figure Framework: Simplify your copywriting process with a proven four-section framework.
▪ Big Ideas and Hooks: Use these elements to create irresistible openings.

Module 4: Sales Arguments

✅ Building Persuasive Arguments: Learn how to craft the “meat” of your sales message.
▪ Types of Proof: Use nine different types of proof to elevate your copy to a professional level.
✅ Myth-Busting: Identify and dismantle common myths your prospects believe.
▪ Storytelling: Write stories that entertain while driving sales.

Module 5: The Close

✅ Sealing the Deal: Discover techniques to position your offer and close the sale.
▪ Price Presentation: Learn the simplest and most effective ways to present pricing.
✅ High-Ticket vs. Low-Ticket: Tailor your approach based on the value of your offer.
▪ Ethical Scarcity: Use scarcity tactics responsibly to create urgency.

Module 6: Advanced Techniques

✅ Call-to-Action Mastery: Avoid common mistakes and write CTAs that convert.
▪ FAQs and Bonuses: Enhance your copy with well-crafted FAQs and bonus offers.

Exclusive Resources

Private Facebook Community

✅ Support and Accountability: Connect with fellow students, share progress, and stay motivated.
▪ Expert Guidance: Get answers to your questions and feedback on your work.

Proven Sales Copy Swipe File

✅ Massive Dropbox Library: Access thousands of proven ads to inspire your own copy.
▪ Formulaic Success: Learn how top copywriters use swipe files to create winning campaigns.

Candid Calls With Copywriters

✅ Insider Insights: Listen to interviews with industry legends like Ben Settle, Dan Ferrari, and more.
▪ Pro Tips: Gain actionable advice and strategies from the best in the business.

Key Takeaways

✅ Master the Fundamentals: Build a solid foundation in research, offers, headlines, sales arguments, and closing techniques.
▪ Leverage A.I.: Use tools like ChatGPT to streamline research and ideation.
✅ Join a Supportive Community: Stay motivated and accountable with access to a private Facebook group.
▪ Access Proven Resources: Learn from swipe files and interviews with top copywriters.

CopyHour is your ultimate guide to mastering the art of persuasive copywriting. With daily exercises, expert insights, and a wealth of resources, you’ll be equipped to write copy that converts and drives six-figure results.