Philip Vandusen – Brand Strategy 101

Master the Art of Brand Strategy and Elevate Your Client Projects

Brand Strategy 101 is a comprehensive course designed to demystify brand strategy and equip you with the tools, techniques, and confidence to create impactful brands. Whether you’re a designer, marketer, or business owner, this course will teach you how to think strategically, communicate effectively, and deliver results that drive revenue and growth.

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Module 1: Strategic Components

Laying the Foundation for Brand Strategy

✅ Brand Strategy Terms and Tools: Understand key concepts and frameworks.
✅ The Goals of Brand Strategy: Learn how strategy drives business success.
✅ 12 Components of Brand Strategy: Explore the essential elements of a strong brand.
✅ The Strategist Mindset: Shift your thinking to approach projects strategically.

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Module 2: Brand Discovery

Uncover Insights and Expand Your Scope

✅ The Discovery Call: Master the art of asking the right questions.
✅ Stakeholder Interviews: Engage deeply with clients to uncover their needs.
✅ How to Sell Strategy: Communicate the value of strategic brand design to clients.

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Module 3: Brand Assessment

Evaluate and Identify Opportunities

✅ Business Model Canvas: Understand how a business operates holistically.
✅ Internal Brand Audit: Assess a client’s existing brand assets and gaps.
✅ How to Up-Sell More Work: Identify opportunities to expand your projects.

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Module 4: Brand Comparison

Analyze the Competitive Landscape

✅ Competitive Audits: Learn to evaluate competitors effectively.
✅ Brand Mapping: Visualize the competitive landscape to identify opportunities.
✅ Brand Differentiation Strategies: Help clients stand out in their market.

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Module 5: Brand Definition

Craft a Clear and Compelling Brand Identity

✅ Brand Strategy Statements: Define the core of a brand’s identity.
✅ Customer Avatar Techniques: Understand and target your client’s ideal audience.
✅ Pyramids and Personalities: Use proven frameworks to structure brand strategy.
✅ Brand Archetypes: Tap into universal storytelling to connect with audiences.

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Module 6: Brand Visualization

Bring Strategy to Life Through Design

✅ The One-Page Visual Creative Brief: Simplify strategy into actionable design directions.
✅ Defining Color Direction: Use color to convey brand personality and emotion.
✅ Creative Anchors and Strategic Design: Align visuals with strategic goals.

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Module 7: The Brand Strategist

Embrace Your Role as a Strategic Thinker

✅ Brand Strategy Process Guide: Follow a step-by-step framework for success.
✅ The Strategist Role: Understand your value in the branding process.
✅ The Strategist Mindset: Build confidence to sell and deliver strategy.

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Why Take This Course?

✅ Demystify Brand Strategy: Learn that strategy doesn’t have to be complicated.
✅ Increase Revenue: Show clients the ROI of strategic branding and expand your services.
✅ Immediate Application: Start using these tools and techniques in your next project.