Rob Andolina – Google Ads Training Academy

Master Google Ads: From Beginner to Advanced

Your Complete Guide to Running Successful Google Ads Campaigns

This course is designed for anyone—whether you’re a beginner or an experienced marketer—looking to master Google Ads. Learn how to set up, optimize, and manage high-performing campaigns for yourself or your clients, regardless of your niche or current skill level.

What You’ll Gain

Comprehensive Course Curriculum

✅ Module 1: Introduction to Google Ads
▪ Get familiar with the basics of Google Ads and its interface.

✅ Module 2: Understanding the Google Ads Auction + Bidding
▪ Learn how the auction system works and how to bid effectively.

✅ Module 3: Understanding Google Ads Quality Score Metric
▪ Discover the importance of Quality Score and how to improve it.

✅ Module 4: Correct Campaign / Ad Group Structure
▪ Master the art of organizing campaigns and ad groups for maximum efficiency.

✅ Module 5: Write Ad Copy That Converts
▪ Craft compelling ad copy that drives clicks and conversions.

✅ Module 6: Understanding Keywords, Keyword Match Types & More
▪ Learn how to choose and use keywords effectively.

✅ Module 7: Negative Keywords and Why You Must Have Them
▪ Avoid wasted spend by using negative keywords strategically.

✅ Module 8: Simple Landing Pages and Why You Need Them ASAP
▪ Create high-converting landing pages to complement your ads.

✅ Module 9: Setting Up Conversion Tracking Correctly
▪ Track and measure the success of your campaigns with accurate conversion tracking.

✅ Module 10: How to Optimize and Manage Your AdWords Campaigns
▪ Learn advanced techniques to optimize and scale your campaigns.

✅ Module 11: Setting Up Location Extensions & Google My Business Page
▪ Enhance local visibility with location extensions and Google My Business.

✅ Module 12: How to Set Up Remarketing Campaigns
▪ Re-engage past visitors and boost conversions with remarketing.

✅ Module 13: (More Advanced) AdWords Scripts and How They Work
▪ Automate and streamline campaign management with AdWords scripts.

✅ Module 14: AdWords Editor Basics & Functions
▪ Use AdWords Editor for bulk edits and efficient campaign management.

✅ Module 15: Call-Only Ads – A-Z Call-Only Campaign Build
▪ Create and optimize call-only campaigns for phone-driven businesses.

✅ Module 16: Creating an MCC Account for Easier Client Management
▪ Manage multiple client accounts seamlessly with an MCC account.

Bonus Resources

✅ Must-Have Tools and Software
▪ Access a curated list of tools and software to enhance your Google Ads performance.

Who Is This Course For?

✅ Beginners
▪ No prior experience? No problem! Start from scratch and build a solid foundation.

✅ Experienced Marketers
▪ Take your skills to the next level with advanced strategies and techniques.

✅ Freelancers and Agencies
▪ Learn how to manage client accounts effectively and deliver exceptional results.

✅ Business Owners
▪ Run your own Google Ads campaigns and maximize ROI without relying on external help.

Why This Course Stands Out

✅ Step-by-Step Guidance
▪ From setup to optimization, every module is designed to be actionable and easy to follow.

✅ Real-World Application
▪ Learn practical skills that you can apply immediately to your campaigns.

✅ Lifetime Access
▪ Revisit the course anytime to refresh your knowledge or learn new updates.

✅ Expert Insights
▪ Gain insider tips and strategies from experienced Google Ads professionals.

This course is your ultimate resource for mastering Google Ads. Whether you’re running campaigns for your business or managing clients, you’ll gain the skills, confidence, and tools needed to achieve outstanding results and maximize your advertising success.