Shannon Lohr – Factory45 – Sustainable fashion entrepreneurs

Factory45: Launch Your Sustainable Fashion Brand

A Comprehensive Program for Aspiring Sustainable Fashion Entrepreneurs.

Factory45 is a self-paced, action-oriented program designed to guide sustainable fashion entrepreneurs from the initial idea stage to a successful product launch. It provides essential tools, resources, and training to build a thriving and ethical fashion business.

✅ Module 1: Sourcing – Ethical and Efficient Materials

• Sustainable Fabric Database: Access to hundreds of suppliers offering eco-friendly materials with low minimum order quantities.
• Supplier Communication Strategies: Learn effective scripts and techniques for building strong supplier relationships.
• Sewn Manufacturing Insights: Gain a comprehensive understanding of the manufacturing process to avoid costly mistakes.
• Sustainability Education: Learn to identify and select truly eco-friendly fabrics for your product.
• Materials Inventory Template: Organize and track necessary fabric and materials for production.
• Professional Spec Sheet Training: Learn to create professional sketches and spec sheets, even without drawing skills.

✅ Module 2: Brand Identity – Connecting with Your Ideal Customer

• Target Market Identification: Define your ideal customer and tailor your brand strategy.
• Lean Business Principles: Learn to operate efficiently and avoid unnecessary debt.
• Visual Brand Identity: Develop a compelling brand strategy and visual identity.
• Pre-Launch Lead Generation: Implement strategies to build an audience of “early adopters.”
• Effective Ecommerce Marketing: Learn the most effective marketing tactics for product launches.
• Customer Retention Strategies: Build a “traffic engine” to foster repeat customers.

✅ Module 3: Pre-Production – Turning Ideas into Prototypes

• Vetted Industry Connections: Access a network of designers, samplemakers, and patternmakers.
• Prototype Development: Guidance and resources for creating production-ready patterns and prototypes.
• Ethical Production Partnerships: Connect with manufacturers who prioritize fair wages and low minimums.
• Cost and Budget Analysis: Determine the capital needed for production.
• Sustainable Packaging Resources: Access a database of resources for eco-friendly packaging, hangtags, and labels.

✅ Module 4: Ecommerce Marketing – Building Pre-Launch Buzz

• Content Marketing Strategy: Learn to attract customers through effective content.
• Media Outreach Strategies: Reach out to press outlets to generate buzz around your launch.
• Social Media Engagement: Utilize new tactics to connect with your target market.
• Proven Launch Strategies: Implement the top 10 strategies for a successful product launch.
• Efficient Marketing Focus: Learn to prioritize marketing efforts for maximum impact.

✅ Module 5: Preparing for Launch – Pre-Selling and Production

• Pre-Sales Campaign Planning: Develop a plan to fund your first production run through pre-selling.
• Creative Direction: Learn to create compelling marketing videos, photography, and campaign strategies.
• Compelling PR Strategies: Craft a unique selling proposition to attract media attention.
• Production Exit Plan: Prepare a smooth transition into production.
• Successful Brand Launch: Achieve a successful and well-prepared product launch.

✅ Bonus Workshop Recordings – In-Depth Training

• 100+ Workshop Recordings: Access a library of recordings covering a wide range of topics, including:
  • Avoiding scams and red flags.
  • Email marketing automations.
  • Crafting brand stories for PR.
  • Remote supply chain management.
  • Financial fluency and tax season.
  • Entrepreneur self-care.
  • Fit models, grading, and sizing.
  • Influencer partnerships.

✅ Key Benefits:

• Comprehensive, self-paced learning.
• Access to vetted industry connections.
• Practical, action-based modules.
• Focus on sustainability and ethical practices.
• Proven strategies for product launch and growth.