Gemma Bonham-Carter – The Passive Project

Scaling Your Course Empire: The Passive Project Blueprint

Transform Your Course Business with Evergreen Systems and Strategic Launches

The Passive Project is designed for established course creators aiming to enhance enrollment consistency, establish evergreen sales systems, and achieve sustainable six-figure revenue growth. It combines comprehensive training with expert coaching and community support.

✅ Building Your Evergreen Experience: Automated Sales Systems

This module focuses on creating a personalized, automated sales funnel that operates 24/7. It emphasizes building an engaging experience for leads, moving away from pushy sales tactics. Utilizing evergreen funnels aligns with modern marketing strategies that prioritize automation and personalized customer journeys. According to a report by Forrester, businesses that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.

✅ The Forever Funnel: Long-Term Email Marketing Automation

This section explores advanced email marketing strategies for sustained sales beyond the initial 21-day period. It teaches a unique approach to building long-term email funnels, providing multiple “pathways to purchase” for the audience. Email marketing remains a powerful tool for customer engagement and sales conversion. A study by Campaign Monitor found that for every $1 spent, email marketing generates $42 in ROI.

✅ Launch University: Strategic Live Launch Campaigns

This module focuses on integrating live launch campaigns with evergreen systems to maximize revenue. It provides a launch playbook and plug-and-play campaigns for running effective, low-stress launches. Live launches create excitement and urgency, driving significant sales spikes. Data from industry experts suggests that strategic live launches can significantly boost course sales.

✅ Audience Accelerator: Accelerated Lead Growth Strategies

This bonus module focuses on scaling audience growth through various organic and paid marketing strategies. It introduces quarterly “Lead Gen Sprints” to drive consistent lead generation. Audience growth is crucial for long-term business success. According to HubSpot, businesses that prioritize audience growth see a significant increase in revenue.

✅ Expert Coaching and Support: Monthly CEO and Specialist Calls

• Monthly CEO Coaching Calls with Gemma: These calls provide strategic insights, behind-the-scenes business knowledge, and live Q&A sessions.
• Monthly Q&A Coaching Calls with Paid Ads Specialist, Melissa Litchfield: These calls offer expert advice on paid advertising strategies and conversion optimization.
• Quarterly Launch Clinics with Launch Expert, Chelsea Wallace: These clinics provide guidance on launch planning and debriefing.
• Weekly Feedback and Support inside a Students-Only Facebook Group: This fosters community support and peer learning.
• Quarterly Guest Expert Series: This brings in top minds from various digital marketing fields to share their expertise.

✅ Comprehensive Curriculum: Video Lessons, Templates, and Tools

The program provides a comprehensive curriculum with video lessons, templates, and tools for building evergreen systems, running launches, growing audiences, and streamlining operations. Practical tools and templates streamline the implementation process.

✅ Dynamic Community: Networking and Collaboration

The program emphasizes building a dynamic community of like-minded entrepreneurs, fostering collaboration and networking opportunities. A strong professional network is invaluable for business growth. Studies show that networking can lead to increased opportunities and business success.