Molly Pittman – Smart Social Media

Molly Pittman – Smart Social Media: Master Social Media Strategy with the ICOSA Framework

Plan, Launch, and Monetize Profitable Social Media Campaigns with Expert Guidance

Molly Pittman’s “Smart Social Media” program, featuring on-demand training with Laura Palladino, offers a comprehensive guide to social media management. It introduces the 5-step ICOSA framework, providing a structured approach to planning, launching, and monetizing social media campaigns.

✅ Course Overview: A Structured Approach to Social Media Success

The program delivers in-depth training through various resources and expert insights.

• 13 Sessions of In-Depth Training: Comprehensive video tutorials and Q&A recordings.
• 5-Step ICOSA Framework: A structured system for planning, launching, and monetizing social media campaigns.
• Resource Library: Step-by-step worksheets and fill-in-the-blank templates.
• Guest Instructors: Expert insights from four industry professionals.
• Bonus Materials: Valuable resources to enhance learning and implementation.

✅ Key Modules: A Step-by-Step Guide to Social Media Mastery

The program is organized into 13 sessions, covering essential aspects of social media management.

• Session 1: Think Like a Social Media Manager:
  • Introduction to the ICOSA framework and its application across different business models.
• Session 2: Forging Your Brand Identity:
  • Guidance on defining and establishing a strong brand identity.
• Session 3: Finding Your Customer Avatar:
  • Techniques for identifying and understanding your target audience.
• Session 4: Setting Social Media Goals:
  • Strategies for setting measurable and achievable social media goals.
• Session 5: Content Strategy & ICOSA:
  • Developing a content strategy aligned with the ICOSA framework.
• Session 6: Content Ideation:
  • Techniques for generating creative and engaging content ideas.
• Session 7: Content Creation:
  • Practical guidance on creating various content formats, including videos and blog posts.
• Session 8: Content Optimization:
  • Strategies for optimizing content for maximum reach and engagement.
• Session 9: Content Syndication:
  • Techniques for distributing content across multiple social media platforms.
• Session 10: Content Amplification:
  • Strategies for increasing content reach through paid and organic methods.
• Session 11: Content Data & Analysis:
  • Techniques for analyzing content performance and extracting actionable insights.
• Session 12: Customer Communication:
  • Strategies for managing customer feedback and protecting brand reputation.
• Session 13: Giveaways:
  • Guidance on running successful giveaways and social contests.

✅ Key Resources and Tools:

The program provides a variety of resources to support learning and implementation.

• Worksheets and Templates: Practical tools for planning and executing social media strategies.
• Case Studies: Real-world examples of successful social media campaigns.
• Video Formulas and Gear Lists: Guidance on creating engaging video content.
• Headline Formulas: Techniques for writing compelling headlines.
• Content Grids and Funnels: Tools for organizing and planning content.
• Data Analysis Tools: Guidance on using analytics platforms for performance tracking.
• Giveaway Rules and Checklists: Resources for running successful social contests.

✅ Bonus Materials: Enhancing Social Media Strategy

The program includes valuable bonus materials to enhance social media strategy.

• Ambassador Blueprint: A guide to building and managing brand ambassador programs.
• Zipify Pages – 2-month Membership: Access to a landing page builder for optimizing conversions.

✅ Key Benefits:

• Structured Framework: The ICOSA framework provides a clear roadmap for social media success.
• Expert Insights: Learn from industry experts and gain valuable insights.
• Practical Application: The program emphasizes practical application through worksheets and templates.
• Comprehensive Training: Covers all aspects of social media management.
• Actionable Strategies: Provides actionable strategies for driving results.
• Increased Monetization: Learn how to monetize social media campaigns effectively.
• Time saving resources: The templates and checklists help to make workflow more efficient.