Max Sturtevant – Ecommerce Email Mastery: Unlock Hidden Profits with Email
Your Complete Guide to Building a High-Converting Email Marketing Machine for E-commerce Brands
Max Sturtevant’s “Ecommerce Email Mastery” is a comprehensive program designed to transform your e-commerce email marketing, helping you generate over 40% of your revenue from email alone. This course provides a deep dive into foundational strategies, list growth hacks, winning automation flows, high-converting campaigns, expert copywriting, design principles, deliverability secrets, and advanced optimization techniques, all backed by proven results.
✅ The Foundations
This section lays the groundwork for profitable e-commerce email marketing:
- The Profitable E-commerce Funnel: Learn how to create a funnel that effectively addresses high customer acquisition costs and poor retention.
- The Hidden ‘Trust Threshold’: Understand why this crucial factor can silently cripple an e-commerce brand’s profits.
- Correct Klaviyo Setup: Avoid costly mistakes by setting up your Klaviyo account the right way from day one, preventing permanent damage to your account’s performance.
- The 3.5 Core Pillars: Discover the key strategies top brands use to generate over 40% of their revenue solely through email.
✅ List Growth
Supercharge your email subscriber list with these proven methods:
- Double Your Subscribers: Explore four primary methods for list growth and understand why most brands fail to reach their full potential with them.
- 29 Proven Pop-Up Forms: Copy and implement easy-to-use, tested pop-up forms designed to double your email revenue.
- 9 Deadly Pop-Up Form Mistakes: Learn about crucial errors to avoid that can alienate visitors and negatively impact conversions and Google rankings.
- High-Converting Pop-Up Build: Watch a step-by-step demonstration of building a highly effective pop-up form for a brand like Nike.
✅ Winning Flows
Set up automated email sequences that act like a 24/7 sales force:
- 6 Essential Automated Email Flows: Discover the critical automated flows every e-commerce business needs and how to set them up for instant sales.
- Step-by-Step Technical Guide: Ensure every email sends at the perfect moment for maximum sales with this detailed technical setup guide.
- Fixing Broken Abandoned Cart Flows: Understand why Klaviyo’s default “abandoned cart” flow is often ineffective and learn how to optimize it for better results.
✅ Winning Campaigns
Master the art of creating impactful email campaigns:
- Optimized Weekly Send Volume: Access the proven weekly email send volume that maximizes revenue, based on three years of A/B testing.
- 4-Stage Habitual Engagement Flywheel: Learn how this framework drives customer loyalty and significantly increases lifetime value.
- 29 Non-Discount Campaign Frameworks: Get access to frameworks and examples for making sales without resorting to profit-eating discounts.
- 84 High-Converting Campaign Templates: Instantly use campaign templates from top brands with this comprehensive swipe file.
- GymShark Campaign Calendar Breakdown: See the exact thought process behind building a major brand’s campaign calendar.
- “Unlimited Campaigns ChatGPT Prompt”: Never run out of campaign ideas using this powerful ChatGPT prompt.
✅ Copywriting Masterclass
Elevate your email copy to drive maximum sales and trust:
- 3 Core Copywriting Principles: Master these fundamental principles to significantly boost sales through your emails.
- 5 Copy Mistakes to Avoid: Learn about common errors that instantly kill sales and erode customer trust.
- Writing Resonant Copy: Discover how to write copy that connects with new customer preferences and stands out from the crowded e-commerce landscape.
- “TikTokify” Your Emails: Learn to condition your customers to eagerly read every email you send, adapting to modern attention spans.
- 9 Essential Infographics: Integrate these infographics to make your sales copy feel less like a direct sales pitch.
- 4-Step ChatGPT Copywriting System: Save hours of writing and thinking with this powerful AI-driven system.
✅ Dialing-In Design
Understand the critical role of design in email revenue:
- Why Great Design is Essential: Learn the three core principles of good design, noting how design optimization alone can lead to 3x more revenue.
- 4-Stage ‘Design Positive Feedback Loop’: Build a system where design makes customers feel good about receiving your sales emails.
- #1 Design Secret for Conversions: Discover a simple design secret that instantly lifts conversion rates.
- Infuse Emails with Dopamine: Learn how to create emails that customers actively seek out in their inbox.
- 3 Essential Sections for High-Converting Emails: Master the structure of every effective email.
✅ Deliverability Secrets
Ensure your emails land in the inbox, not the spam folder:
- Bulletproof Deliverability Setup: Learn how to prevent your emails from immediately going to spam and permanently damaging your sender reputation.
- Google & Yahoo Spam Filtering: Understand the real methods these providers use to filter spam and how to avoid being flagged.
- 5 Critical Metrics: Monitor these key indicators to detect deliverability issues before they impact sales.
- Little-Known Footer Trick: Instantly improve deliverability with this simple yet powerful tactic.
- Proper Klaviyo Email Design Upload: Learn the correct way to upload email designs to Klaviyo to bypass spam filters.
- 6-Week Deliverability Recovery Protocol: Use this protocol to get your emails back into the primary inbox if open rates start declining.
✅ BONUS: Segmentation
Optimize your sending strategy for better engagement and revenue:
- Dangers of Sending to Your Whole List: Understand why this common practice can harm deliverability without boosting revenue.
- 4 Main Ways to Segment: Learn different methods for segmenting your email list and when to use each.
- 10 Essential Segments: Discover the crucial customer segments you must have and how to set them up.
✅ BONUS: Optimization
Continuously improve your email performance with strategic testing:
- 5 High-Leverage A/B Tests for Campaigns: Identify the most impactful A/B tests to run on your email campaigns.
- 5 Essential A/B Tests for Flows: Learn which A/B tests are crucial for optimizing your automated email flows.
- Simple Long-Term Optimization Strategy: A straightforward method for documenting, monitoring, and reporting on your optimization efforts.
✅ BONUS: The Inbox Community
Gain lifetime access to a private, supportive network:
- Connect with a Network: Join a community of successful 6-8 figure brand owners and experienced email marketers.
- 1-on-1 Access to Max: Get your questions answered directly by Max via posts in the Skool community.
- Live Monthly Coaching Calls: Participate in live coaching sessions with Max to receive real-time feedback and solutions to your most pressing questions.
Ready to transform your e-commerce email strategy and see a significant boost in your revenue?
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