Haley and Madison – Email Storytelling Mini-Course

Haley and Madison – Email Storytelling Mini-Course: Craft Emails Your Audience Can’t Stop Reading

Turn Any Story into High-Converting Content That Connects with Your Offers Naturally

Haley and Madison’s “Email Storytelling Mini-Course” is designed to transform your email marketing by teaching you how to find, craft, and optimize compelling stories. Even if you think your life is “boring AF,” you’ll learn a repeatable formula to connect engaging narratives to your offers, boost open rates to 60-70%, and ensure your emails are always valuable, never annoying.

✅ Module 01: Find Stories Related to Your Offer (Even If Your Life is Boring AF)

You don’t need wild adventures for relevant emails. This module teaches you how to discover engaging stories that effortlessly tie into your offers.

• A repeatable formula you can use for every storytelling email.
• Where to mine for story ideas (whether you want to tell personal stories or not!).
• How to create natural connections between your stories and your offers.

✅ Module 02: Transform Any Story Into a Page-Scroller

Even great stories can fall flat if not written well. This lesson reveals the storytelling principles that will keep your readers hooked from beginning to end.

• The #1 reason why some stories are irreparably boring and how to avoid it.
• How to build story anticipation to keep your audience hanging on every word.
• The most common story pacing mistakes (and how to fix them!).

✅ Module 03: Write a Storytelling Email With Us From Start To Finish

Follow along as Haley and Madison take a poorly written “storytelling” email and transform it using all the principles covered in the course.

• The best way to avoid writing a story that falls flat.
• How to make your emails valuable for your audience, ensuring they eagerly return for more.
• How to connect a story to your offer in a natural, genuinely engaging way, not a salesy one.

✅ Module 04: Let’s Edit An Example Email to Storytelling Perfection

Great writing is 95% great editing. This lesson shows you the precise techniques to elevate an email from good to truly exceptional.

• What you should ruthlessly cut out of your emails to enhance impact.
• How to use formatting to make your emails more readable and visually exciting.
• The rules of GIFs: how to choose them, when to use them effectively, and when to avoid them!

✅ Module 05: How To Write Way Better Subject Lines

While the average email open rate hovers around 20%, Haley and Madison consistently achieve 60-70%. This lesson shares their top subject line tips.

• The research-backed subject line advice they almost always ignore (and why!).
• How to test your subject lines for clickability (it’s much easier than you think!).
• The words you should AVOID using…unless you want your emails to land in the spam folder!

Ready to transform your emails from overlooked messages into captivating stories that drive engagement and sales?