Justin Brooke: The List Building Workshop – Master Automated Lead Generation

Unlock Rapid List Growth and Sustainable Business Expansion

This workshop, led by digital marketing expert Justin Brooke, provides a comprehensive, step-by-step guide to building highly engaged email lists, focusing on automation, viral growth strategies, paid advertising, and leveraging other people’s money.

✅ 10 AM – Create Your Lead Magnet: The Foundation of Lead Generation

This session focuses on developing an effective lead magnet, crucial for attracting subscribers. You’ll discover how simple it is to create a lead magnet that works in every niche. The workshop promises a collaborative approach, ensuring you leave with a tangible asset ready to start generating leads for your business immediately. The emphasis here is on creating high-converting lead magnets that offer immediate value, such as checklists, templates, or short guides, which are highly appealing for lead generation.

✅ 11 AM – Build an Automated Newsletter (For FREE!): The “Set It and Forget It” Retirement Plan

This segment reveals how to create a perpetually running email newsletter. Justin emphasizes setting up automated email sequences that continuously deliver value and build relationships with subscribers with minimal ongoing effort. This leverages email marketing automation platforms (many of which offer free tiers, such as MailerLite, Mailchimp, or Beehiiv for initial subscriber counts). He highlights this as a sustainable, long-term asset, due to its passive nature, calling it his “actual retirement plan.”

✅ 12 PM – Networking Lunch: The Power of Relationships

This hour is dedicated to emphasizing the critical role of networking in business growth. Drawing inspiration from industry leaders like Russell Brunson, the workshop highlights that strong professional relationships can be a business’s most valuable asset, enabling recovery and accelerated growth even in challenging situations. This session encourages active engagement with peers and experts to foster collaboration and resource sharing, stressing the importance of not wasting this valuable time.

✅ 1 PM – Viral List Growth Strategy: The Math Behind Exponential Growth

This session demystifies viral growth, explaining it as a calculable phenomenon rather than pure luck. Justin will introduce and explain the Viral Coefficient Rate (K-Factor), a metric that quantifies how many new users an existing user generates. A K-factor greater than 1 indicates viral growth, where each user brings in more than one new user, leading to exponential expansion, as seen with platforms like Facebook and TikTok. The focus is on understanding the underlying mathematics of viral loops to intentionally engineer rapid list expansion.

✅ 2 PM – Build Your List with Paid Ads: Scaling with Google Ads

This segment provides a strategy for acquiring a high volume of leads through paid advertising. The example of 10,000 leads per day highlights the immense scalability potential of paid ads. Even achieving 100 leads per day can result in substantial list growth (e.g., 9,000 subscribers in 3 months). Justin will detail his specific methods for achieving these results with Google Ads, making advanced strategies accessible for various scales.

✅ 3 PM – Build Your Email List with O.P.M. (Other People’s Money): Accelerated, Funded Growth

This advanced strategy focuses on leveraging external capital to fund advertising campaigns while retaining the acquired leads. Inspired by the principles of hedge funds, this segment teaches how to use “Other People’s Money” (OPM) to finance ad campaigns. This could involve joint ventures, affiliate partnerships where partners cover ad costs for a share of sales, or strategic collaborations. The key benefit is building a valuable email list without direct personal ad expenditure, offering a sophisticated method for exponential list growth.

✅ NEW! Bonus Workshop Recordings: “Couch to Book” Workshop

This bonus section provides a practical guide to writing and monetizing a non-fiction book for lead generation. It covers techniques for rapid book creation (e.g., in 10 days), indicating a focus on efficient content production. You’ll learn strategies for creating high-converting book sales pages and effective upsell funnels. Crucially, it details how a book can serve as a powerful lead generator, even without an existing email list, ad spend, or testimonials, by leveraging its inherent value and perceived authority.

This workshop provides a holistic and actionable approach to list building, combining foundational elements with advanced, high-leverage strategies. Are you ready to transform your list-building efforts?