Brian Kurtz – Breakthrough Advertising Bootcamp 2025
Mastering timeless marketing principles for unstoppable business growth.
The “Breakthrough Advertising Bootcamp 2025” led by Brian Kurtz and Chris Mason is an intensive two-week program designed to help you deeply understand and apply the core concepts from Gene Schwartz’s legendary book, Breakthrough Advertising. It’s a hands-on experience focused on embedding these powerful marketing principles directly into your business for increased conversions, sales, and profits.
✅ What You Get: A Deep Dive into Marketing Mastery
This bootcamp offers a unique learning experience that goes beyond simply reading a book. Here’s what’s included:
- Guided Deep Dive into Breakthrough Advertising: You’ll learn how to implement the book’s strategies step-by-step with guidance from Brian Kurtz, who was a close friend and business partner of Gene Schwartz, and his marketing partner, Chris Mason, a dedicated student of direct response. Gene’s insights will also be present “in spirit.”
- Actionable Assignments: After each call, you’ll have a short assignment, usually taking no more than 30 minutes, to help you immediately apply what you’ve learned.
- Interactive Learning Calls: The bootcamp includes a series of live calls (all times in EST):
- Call 1 (May 6, 11 am): Learn how to pinpoint your market’s strongest desire and clearly identify the most irresistible benefit of your product. (Worksheets provided).
- Call 2 (May 7, 11 am): Discover how to guide your market’s desire directly towards your solution, making it feel like the perfect, inevitable answer they’ve been searching for. (Worksheets provided).
- Call 3 (May 9, 11 am): Understand how to use the “States of Awareness” framework in your marketing copy to sell to prospects who might not yet know, like, or trust you. Plus, determine the best type of copy for your specific offer. (Worksheets provided).
- Call 4 (May 12, 11 am): Learn to recognize the “sophistication level” of your market and make smart adjustments to your copy that will make your message stand out from the competition.
- Call 5 (May 14, 11 am): This is a two-hour “Office Hours” call with special guests, dedicated to helping you write your ad and answering your specific questions.
- Call 6 (May 16, 11 am): Find out what to do if you get stuck – learn Gene Schwartz’s secrets for avoiding writer’s block, even while only working three hours a day.
✅ Exclusive Bonus Call: Titans Xcelerator Session
BONUS Call 7 (May 15, 11 am): As a special bonus, you’re invited to attend a live session of Brian Kurtz’s Titans Xcelerator, his exclusive mastermind program which normally costs KSh 260,000 (US$2,000) per year.
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- This bonus call will feature the founders of Copy Coders and AI experts Mario Castelli and Luke Mills.
- You’ll also hear interviews with legendary copywriters John Carlton and David Deutsch.
- Time permitting, they might even provide live critiques of copy and offers from attendees on the call, offering invaluable feedback.
Ready to unlock the timeless secrets of breakthrough advertising and significantly boost your marketing results?
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