Cole Gordon – Unlimited Leads Licensing Program

The “Unlimited Leads Licensing Program” by Cole Gordon 

comprehensive online course that provides frameworks and training for lead generation, sales, and team management. The program focuses on building a “profitable lifestyle business” by implementing systems for predictable and reliable lead flow and sales processes. It covers a variety of lead generation methods and includes in-depth training on sales processes, ad campaigns, and team management.

Course Curriculum Breakdown

The curriculum is divided into several modules, each with numerous lessons covering a specific aspect of the business.

Module 1: Start Here: Intro & Onboarding

• Introduction & How This Program Works: A foundational overview of the course.
• MDR vs. SDR Model: An explanation of the Market Development Representative and Sales Development Representative sales models and how to choose the right one for your business.

Module 2: Lead Generation

This module is the core of the program, detailing four different funnels for generating leads:

• Funnel #1 – Group: Learn how to set up and grow a Facebook group, create a content strategy, and use email marketing to nurture leads.
• Funnel #2 – Paid VSL: Get a complete guide to creating and running a Video Sales Letter (VSL) funnel, including messaging, ad creation, tech setup, and how to avoid common pitfalls.
• Funnel #3 – IG Shoutouts: A strategy for using Instagram shoutouts to generate leads.
• Funnel #4 – End to End Outbound Sales: A comprehensive system for cold email outreach, including email creatives, testing guidelines, and sourcing leads.

Module 3: MDR Setter Processes

This section is focused on how to manage and optimize the work of setters (Market Development Representatives), who are responsible for qualifying leads and booking appointments.

• Setter Systems & Processes: An overview of the systems and KPIs for managing setters in both the VSL and Group Funnels.
• Scripting: Detailed training on different sales call scripts, including “Problems First” and “Goals First” syntaxes for triage calls.

Additional Modules: Advertising & Sales Training

The program also includes extensive training on various advertising platforms and sales techniques:

• Youtube Ads: A full guide to creating, launching, and scaling YouTube ad campaigns, from scriptwriting and filming to tracking and optimization.
• Creative Production: Lessons on creating compelling YouTube ad scripts, filming best practices, and video editing.
• Google Ads Setup: Instructions for setting up Google Ads accounts, tracking conversions, and targeting.
• Facebook Ads & TikTok Ads: Training on how to set up, launch, and scale campaigns on these platforms.
• Closer Training: In-depth training for high-ticket closers, including sales process overviews, objection handling, pitch creation, and the “Inner Game of Sales”. This also includes an in-depth module with Todd Brown on “Unique Mechanisms.”

You can learn more about how to handle objections in sales from one of Cole Gordon’s videos.