Jenna Kutcher – The Pinterest Lab

The Pinterest Lab is an online training program by Jenna Kutcher that teaches business owners how to leverage Pinterest as a powerful search engine to drive traffic and sales. The course emphasizes a “set-it-and-forget-it” approach, aiming to help you create a sustainable traffic strategy that requires only about an hour of work per week. It is designed to help you generate long-term traffic and leads without the constant struggle against social media algorithms.

What’s Inside The Pinterest Lab

The course is structured around a 4-step, fluff-free framework to help you master the platform. While the full curriculum is private, reviews and course materials provide a clear picture of what you’ll learn:

• Clarifying Your Client: You’ll learn how to identify your ideal customer and conduct comprehensive keyword research to ensure your content is seen by the right people. This module also covers how to optimize your Pinterest profile and boards for maximum impact.
• Planning Your Content: The course provides strategies for creating a content plan and designing “viral-worthy” pins. You’ll learn how to create multiple pins from a single piece of content to maximize its lifespan and reach.
• Converting Traffic: The program focuses on how to turn Pinterest traffic into paying customers. You’ll learn how to set up systems that automatically convert leads without the need for constant sales calls or live launches.
• Analyzing and Adjusting: This final step teaches you how to use Pinterest’s analytics to track key metrics and refine your strategy based on what’s working and what isn’t.

Key Benefits and Bonuses

In addition to the core curriculum, the course offers several valuable resources and bonuses to help you succeed:

• Workbooks and Templates: The course includes downloadable workbooks and templates to guide you through the process, from creating your client avatar to designing effective pins.
• Lifetime Access: Once you purchase the course, you get lifetime access to all content and future updates, allowing you to revisit the lessons as needed.
• Community Support: Access to a private Facebook community where you can connect with other business owners and get support.
• Bonus Trainings: Depending on the version, the course has included bonus trainings on topics like Pinterest ads and automation.
• Low-Maintenance Strategy: The core promise is to help you build a system that works on autopilot, freeing up your time and energy from the “constant content creation game.”

Jenna Kutcher highlights that Pinterest is a search engine, not a social media platform, and her strategies focus on leveraging this distinction to provide a more stable and effective source of traffic.

To learn more about Jenna Kutcher’s approach to Pinterest marketing, watch this video where she shares some of her strategies for generating traffic and leads.