Andrew Foxwell – Assessment Action Ascension Version 2.0

Andrew Foxwell – Assessment Action Ascension (AAA) Version 2.0 Download

The Comprehensive Training Program for Mastering Direct Response Meta Advertising

The Andrew Foxwell – Assessment Action Ascension (AAA) Version 2.0 is the updated and most popular course from Foxwell Digital, designed specifically to train junior to mid-level Meta ad buyers into seasoned experts in direct response advertising. With over 1,000 copies sold and a reported zero refund rate since its 2022 release, the program focuses on providing the essential, up-to-date knowledge and systems required to run Meta (Facebook/Instagram) ad accounts properly and successfully in today’s environment.

The course serves as a complete, comprehensive full-team training tool, eliminating the need for agencies or in-house marketing teams to create training materials from scratch.

✅ Core Pillars of AAA 2.0 Training

The curriculum is extremely detailed, covering high-level strategy, technical execution, and client management crucial for “big league” media buying:

1. Client Management and Financial Acumen

• Goal Setting: How to establish realistic client goal setting and expectation management.

• Financial Calculations: Learn the necessary financial calculations each client needs to do to ensure profitable ad spend.

• Reporting Mastery: In-depth training on Client, Internal, and Soft/Hard Reporting Metrics to focus on, including Attribution Window choices and the use of third-party tools like Northbeam and Triple Whale.

• Explaining Attribution: Techniques for explaining complex attribution and the importance of first-party data to clients and stakeholders.

2. Technical Account Structure and Optimization

• Assessment & Optimization: Systematic Meta account assessment and daily optimization processes.

• Funnels: Detailed funnel structure setup, including Prospecting audiences, Middle funnel, and Bottom funnel setup.

• Audience & Testing: Comprehensive strategies for Audience structure, testing methodologies (Testing ABO vs. Alternative non-ABO testing), and leveraging Advantage+ Shopping Campaigns (ASC) and Dynamic ads for broad audience.

• Platform Health: Detailed sections on Checking your pixel, checking your catalog, and checking your events to ensure technical requirements for high-achieving accounts are met.

• Bidding Strategies: Mastery of Bidding techniques, including Cost cap and proper use of Advantage+.

3. Creative Strategy and Scaling (The Deep Dive)

• Creative Sourcing: Techniques for Creative sourcing and finding new segments, including Sourcing UGC creators.

• Creative Cornerstones: An incredibly deep dive into creative strategy, covering Types of creatives needed and the Creative review process.

• Testing Frameworks: Implementation of a robust Sandbox and dynamic testing framework for systematic Creative testing and scaling.

• Team Management: Guidance on Managing an in-house creative team and the process of Whitelisting.

• Landing Pages: Best practices for Landing pages to test and the importance of social proof in the funnel.

Summary of Scope

The AAA 2.0 course is built to cover the entire media buyer ecosystem, from high-level financial strategy and client communication down to the granular, technical details of ad account health and creative iteration required for direct response success on Meta platforms.