Jimmy Kim & Chase Dimond – Ecom Email Certified

🎯 The Ultimate E-commerce Email and SMS Marketing Expert Program

A Comprehensive Certification for Driving Online Sales Through Customer Retention

This program, created by industry veterans Jimmy Kim and Chase Dimond, is a practical, step-by-step training designed for anyone in e-commerce—from freelancers to brand managers—who wants to master email and SMS marketing. It focuses on retention marketing to help brands generate more revenue by keeping customers engaged.

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✅ Why Choose This Expert Certification?

This is not a typical online course; it’s a results-driven certification built on over 23 years of combined expertise that has helped e-commerce brands earn billions.

• Learn from Proven Experts: Your instructors have successfully generated millions in revenue using email and SMS.

• Comprehensive Curriculum: The program covers everything from the basic principles to advanced automation, technical setup, and data analysis.

• Practical, Real-World Application: You receive actionable strategies, templates, and frameworks that you can start using immediately—no useless information.

• Lifetime Access: Get continuous updates and resources to stay current with industry changes.

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✅ What You Will Master (25+ Hours, 175+ Lessons)

This certification is designed to be easy to follow and useful for all skill levels. Here’s a summary of the core knowledge areas:

✅ Module 1: Retention Marketing Foundations

• The Basics: Learn the core principles, essential setup, and best practices for building a winning strategy to keep customers buying again and again.

• Topics: What retention marketing is, why email is important, setting up your email, understanding lists and basic audience grouping, campaigns, and legal rules.

✅ Module 2: Deliverability

• Inbox vs. Spam: This module covers the technical details necessary to ensure your emails actually land in the customer’s main inbox, not the junk folder.

• Topics: Understanding deliverability, factors affecting it, bounce rates, technical protocols ($DMARC/SPF/DKIM$), sender reputation, avoiding spam traps, and how to warm up an IP address.

✅ Module 3: Design & Styling

• Aesthetics Meet Function: Learn how great design improves conversion by focusing on usability, accessibility, and visual appeal, not just how pretty it looks.

• Topics: Email design basics, using templates and images correctly, making emails look good on phones (responsive design), text choice, Call-to-Action (CTA) design, accessibility, and A/B testing design elements.

✅ Module 4: Copywriting

• Writing for Sales: Master the art of crafting persuasive subject lines and message content to capture attention, drive purchases, and maintain your brand’s unique voice.

• Topics: Introduction to copywriting, writing compelling subject lines, persuasive (direct response) copy, using stories, segmenting copy for personalization, and using AI in copywriting.

✅ Module 5: Email Strategy for E-commerce

• The Big Picture: Learn to create targeted email campaigns for every important stage, like welcoming new subscribers, launching products, and rewarding loyal VIP customers.

• Topics: Building a welcome strategy, event and product launch strategies, re-engagement, VIP customer loyalty, and using an omnichannel (all channels) approach.

✅ Module 6: Audience Management & Segmentation

• Knowing Your Customer: Learn to use customer behavior and engagement data to divide your audience into specific groups to maximize retention and improve performance.

• Topics: Growing your list, basic and advanced segmentation (behavioral, engagement-based, lifecycle), keeping your list clean, and managing customer preferences.

✅ Module 7: Automations & Behavior Triggers

• Set It and Forget It: Discover how to set up automated email sequences that trigger based on customer actions, like recovering abandoned carts and guiding them after a purchase.

• Topics: Setting up basic automations, abandoned cart sequences, post-purchase journeys, building multi-step workflows, and testing automations for best results.

✅ Module 8: Campaigns (Newsletters & Announcements)

• Regular Communication: Learn to build effective newsletters, compelling product announcements, and strategic promotional campaigns that generate sales.

• Topics: Creating basic and advanced newsletters, product launches, running seasonal campaigns, A/B testing campaigns, and measuring campaign success and ROI.

✅ Module 9: Analytics & Data

• Measure to Grow: This is crucial for growth. Learn how to track, test, and optimize your campaigns by understanding basic and advanced performance metrics.

• Topics: Introduction to email metrics, basic reporting, advanced metrics, using data to optimize, understanding attribution (where the sale came from), A/B testing, and retention tracking.

✅ Module 10: AI & Email

• The Future of Marketing: Learn how to use Artificial Intelligence tools to improve efficiency, create better content faster, and enhance personalization in your emails.

• Topics: Introduction to AI in email marketing, using AI for optimized send times, subject line suggestions, basic personalization, and assistance with copywriting.

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