Rob Marsh – Research Mastery Download

Research Mastery: The Copywriter’s Guide to Uncovering Buyer Insights

Learn over 20 advanced techniques for finding the ideas and insights that fuel high-converting copy.

This program, by Rob Marsh, is designed to revolutionize how you conduct research before starting any project. It provides cutting-edge techniques to move beyond surface-level data and truly get inside your prospect’s mind, ensuring your copy is built on solid, profit-driving insights.

✅ Core Research Strategies

The course reveals specific, high-impact research techniques and insights:

• The “Fighter Pilot” Perception Secret: A strategy that helps you immediately clear your assumptions and adopt your prospect’s perspective to understand their exact mindset.

• The “Non-Obvious” Research Key: A technique that uncovered hundreds of insights and was so profitable it funded a world-class, multi-million dollar art collection.

• The “Building Blocks” Lesson: A fundamental understanding that will permanently change your approach to writing copy.

• Buyer Personas That Sell: Why typical buyer “personas” are a waste of time and what critical information you need to focus on instead to guarantee sales.

• The Harvard-Backed Insight: The critical research finding, uncovered by two Harvard professors, that was used to increase McDonald’s milkshake sales by 7x.

• The “Fab Four” Research Categories: A framework that teaches you to think like The Beatles (George, John, Paul, and Ringo) when categorizing and finding customer insights.

• The Minimum Viable Research Doc (MVRD): The “lazy researcher’s” method for gathering just enough information to start writing, with tips on how to use AI to speed up the process.

✅ Deep Dive Questions

The course provides you with powerful questions to ensure comprehensive product and prospect understanding:

• 23 Brainy Questions: Designed to ensure you understand any product or offer inside and out.

• 18 Clever Questions: Guaranteed to help you know your prospect better than they know themselves.

✅ Exclusive Bonuses

You receive several expert bonuses to help you organize your findings and apply them to campaigns:

• Bonus #1: Organizing Your Research with AirTable (Ash Chow): A training on how to use AirTable to save, track, and organize your research concepts and ideas, ensuring no good idea gets lost in a messy document.

• Bonus #2: Beyond the Research: How to Craft Launch Copy (Brittany McBean): Learn the secrets from a white-glove copywriter on how to translate your research into high-converting emails, sales pages, and other launch copy.

• Bonus #3: 5 Questions to Ask about Your Research (Jennifer Havice): Insights from the author of Finding the Right Message on the critical questions you must ask to validate and refine your research findings.

You will also receive all future bonuses added to Research Mastery at no additional cost, ensuring your skills stay up-to-date.