Benjamin Mangold – Google Tag Manager

Benjamin Mangold – Google Tag Manager 

The Comprehensive Course for Mastering GTM and Implementing Accurate Google Analytics Tracking

The Benjamin Mangold – Google Tag Manager (GTM) Course is a comprehensive training program designed to build your knowledge and confidence in using GTM for effective digital measurement. Upon completion, you will be able to apply robust tag management to any website, ensuring accurate data collection and analysis. The core focus is on practical techniques, including testing, troubleshooting, and configuring tracking tags for Google Analytics and other platforms.

✅ Core Course Objectives

After taking this course, you will be highly confident in the following areas:

• Implementing Tracking: You will be able to confidently use Google Tag Manager to implement Google Analytics tracking tags to accurately measure user behavior.

• Practical Techniques: You will learn practical methods, including how to test your tags and triggers thoroughly before collecting live data.

• Tag Management Application: You will be equipped with the knowledge and skills to apply tag management effectively to both your own website or your client’s website.

✅ Key Topics Covered in the GTM Course

The course is structured around foundational, practical, and advanced concepts necessary for GTM mastery:

• Essential Foundations: Understanding core GTM concepts, proper setup, and configuration.

• Terminology and Best Practices: Mastering Google Tag Manager terminology and learning industry-recognized best practices for implementation.

• Measuring Custom Actions: Techniques for tracking specific user interactions, including clicks and scrolling depth.

• Core Components: In-depth understanding and usage of tags, triggers, and variables.

• The Data Layer: Comprehending and utilizing the data layer for passing rich data to your tags.

• Event Identification: Identifying and defining different types of events for comprehensive tracking.

• Troubleshooting: Mastering methods for diagnosing issues with your tags and triggers.

• Testing and Environments: Utilizing environments to thoroughly test all tags before publishing them live, ensuring data integrity.

• Additional Tag Firing: Learning how to fire other essential tags, including Google Ads and custom HTML tags.

• Advanced Concepts: Understanding and implementing more complex Google Tag Manager concepts for sophisticated measurement.

✅ What is Included in the Download

The course provides a complete learning package with ongoing support and resources:

• Walk-through of Current Version: Detailed instruction based on the current version of Google Tag Manager.

• HD Video Lessons: Full access to high-definition video lessons covering all topics.

• Revision Quizzes: Quizzes included to reinforce learnings and test comprehension.

• Private Discussion Area: Access to a dedicated private area where you can ask questions and get support.

• Demo Website: A dedicated demo website for testing tags and triggers in a safe, non-live environment.

• Certificate of Completion: A certificate issued upon successfully completing the course.

• Content Updates: Receive updates whenever lessons are refreshed to keep pace with changes to the GTM platform.