Stefan Georgi – RMBC II Download

Stefan Georgi – RMBC II Course Overview

Discover the Full Direct-to-Consumer Marketing System for 2025

This course goes beyond just teaching video sales letters. It provides a complete, step-by-step system for direct-to-consumer (D2C) marketing in today’s world, using modern tools like AI to make everything faster and more effective.

✅ Part 1: Basics and Current D2C Marketing Trends in 2025

• Explanation of what copywriting really means
• The two key paths that customers follow when making decisions
• How sales funnels are built and work in 2025
• The main goal of direct response marketing
• Why understanding the product, market fit, and platform rules is essential for successful ads
• The RMBC II method: Making complicated tasks simple with the help of AI

✅ Part 2: In-Depth Research Techniques

• Learning about product/market awareness levels, why they are important, and how to research your target customers to communicate effectively with them
• Analyzing competitors to find strong claims for your product and ways to stand out
• Exploring the hidden emotional reasons that drive people to buy
• Combining all research into a single document that can be used with AI tools for writing copy
• Quick methods (using AI tools) to find scientific studies, benefits, and references for supplement ingredients when needed

✅ Part 3: Creating Unique Mechanisms

• General introduction to unique mechanisms
• Brainstorming ideas for unique mechanisms using AI
• Evaluating those ideas with AI assistance
• Expanding and improving mechanisms using specific AI tools
• Setting up AI projects for developing strong unique mechanisms

✅ Part 4: Video Sales Letter (VSL) Copy – Basics of Structure and Elements

• Core lessons on sales copy layouts, with examples of long and medium-length formats
• Detailed look at a long-form example from the financial niche
• Breakdowns of medium-length VSLs
• Breakdowns of short VSLs
• Training on creating powerful opening hooks
• Hooks designed for short attention spans in video ads
• Differences between in-feed ads and full-page VSLs

✅ Part 5: The Updated Brief 2.0

• Comparing the old brief style to the improved new version
• A tool (AI project) for automatically creating Brief 2.0
• Real examples of generating briefs

✅ Part 6: Video Sales Letter (VSL) Copy – Advanced Creation

• How to set up AI recipes for writing long, medium, short (3-7 minutes), and very short VSLs
• Step-by-step guides and examples for producing VSLs in all these lengths

✅ Part 7: Mid-Course Review of RMBC II

• A clear summary of all topics covered up to this point, with a detailed explanation of the steps learned and how they connect

✅ Part 8: Advertorials

• Introduction to advertorials: their goals, common features, reasons for different lengths, and role in the overall sales process
• Guided examples for journeys on platforms like Meta and native ads
• Setting up AI projects to produce unlimited advertorials in various lengths for different platforms

✅ Part 9: Product Detail Pages (Landing Pages)

• Overview of landing page types, lengths, and purposes – from detailed sales pages to simple ones, and how they fit in the customer journey
• Many real examples broken down to show key parts and goals
• Using AI to build outlines from successful pages and quickly create new ones

✅ Part 10: Checkout Pages

• Reviews of several checkout page examples
• Spotting elements that boost sales and areas for better results
• Explaining why some checkouts are simple while others are more detailed

✅ Part 11: Advertising

• Detailed reviews of ad formats and structures on platforms like Meta, native networks, Google, TikTok, and YouTube (with expert insights)
• AI methods to rapidly create effective ad text

✅ Part 12: The 15 Key Factors for Funnel Design

• A practical list of guidelines to assess any product or offer and choose the best sales funnel structure
• This unique training helps make smart decisions no one else teaches in this way

✅ Part 13: Upsell Offers

• The mindset, planning, business benefits, and reasons for upsells and related offers
• Examples of upsells from various products like cleaning items, protein bars, supplements, business opportunities, and digital courses
• AI project setup and examples for creating unlimited upsells for any product

✅ Part 14: Email Marketing Sequences

• Abandoned cart emails: their purpose, financial impact, reasons customers leave, and example series for supplements or appointment bookings
• Welcome email series: goals and examples for online stores (supplements), high-value offers, and digital courses leading to calls
• Promotion emails: holiday and quick sales examples for supplements and digital products, including multi-day and short flash sales
• Reminder and recovery emails: sequences to encourage reorders for supplements or win back lost subscribers
• AI project setup and guides for building any type of email sequence for different products or services

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