Ben Settle – Client-less Copywriter

Discover Ben Settle’s Client-less Copywriter Program

A Step-by-Step Guide to Building a Freedom-Based Business Using Your Writing Skills

This program teaches copywriters how to stop relying on clients and instead create a valuable online business that generates ongoing income from their writing. You build an asset that can earn money repeatedly, grow in value over time, and run smoothly without tying you to your desk all day.

✅ Key Outcomes You’ll Achieve

Learn how to turn your copywriting ability into a lasting asset that pays you multiple times.

Follow Ben’s “write once, profit forever” method to open up several income sources from the same content.

Discover the clear steps to expand your business so it becomes more valuable each month.

Set up everything to operate easily and give you real freedom from constant work.

✅ Step 1: Develop Your One-Sentence Business Plan

Start with a super simple yet powerful plan that fits into one sentence.

Answer four key questions (fully explained in the program) to shape your direction.

The first and most important question: Who do you genuinely want to serve?

Choose an audience you truly care about – people facing challenges you understand from personal experience.

Ben shares how he picked men worried about prostate health because it touched his own family. This passion drove him to write a book, build a platform, and create a successful business.

When you help people you relate to, the work feels enjoyable, not forced.

Examples of clear one-sentence plans:

• “I want to help parents of neuro-divergent children handle the public school system.”
• “I want to help busy workers learn quick and tasty home cooking.”
• “I want to help new aquarium owners keep fish alive and build beautiful tanks.”

Ben guides you with real examples to craft a plan that excites you personally.

✅ Step 2: Build Your Simple Opt-In Page

Create a basic webpage where visitors give their email address to join your list.

You only need two main parts:

1. A strong headline that promises clear value and shows what they’ll gain.
2. A free gift (called a “shameless bribe”) – such as a report, checklist, or short video – that solves part of their problem.

Ben admits he’s not great with technology, yet he makes this easy by recommending simple tools he uses himself.

Anyone can set this up quickly, even with little tech experience.

✅ Step 3: Attract Visitors to Your Opt-In Page

Drive interested people from your chosen audience to your page to grow your email list.

The main approach: Write and share useful content daily (blog posts, social media updates, etc.) that links back to your opt-in page.

Ben reveals 10 effective, proven ways to bring in subscribers – you only need a few to see great results. These include:

• A free, time-tested method that can add hundreds of subscribers in one day.
• A clever way to get current contacts or clients to send new people your way.
• A “set it and forget it” tactic that keeps delivering leads for years.
• An “email snowball” technique for growing leads month after month.
• Smart ways to have other marketers happily share their audiences with you.
• Strategies that make people search for you and join willingly.
• Quick “value swap” trades that turn an hour of your time into many new subscribers.
• A 90-day plan to focus on what works best and drop what doesn’t.

✅ Step 4: Send Daily Emails and Build Strong Connections

The core of the business: Write and send one email a day to your list.

Daily emails build trust and “friendly familiarity” – people start to know, like, and look forward to hearing from you.

This closeness naturally leads to more sales without hard selling.

Ben proves that daily emailing earns more money than occasional messages, and it becomes enjoyable (even therapeutic) over time.

Inside the program, you’ll learn:

• His “write once, profit forever” email system for creating multiple income streams.
• Why daily contact works better psychologically.
• How to format emails so readers love opening them.
• A positive way to view unsubscribes (they’re actually helpful).

✅ Bonus: Crash Course on Writing Engaging Daily Emails

A full bonus section answers “How do I write emails people actually read and enjoy?”

You don’t need perfect writing skills – natural and relatable often works better.

Discover practical tips like:

• The “woman’s skirt” guide for ideal email length.
• A talk radio method to create strong bonds with readers.
• Simple tests to make emails feel personal and friendly.
• Why being a bit “lazy” can boost your profits.
• A martial arts-inspired way to handle negative comments profitably.
• Why heavy teaching can hurt sales, plus the 90% content rule.
• How sharing your flaws can build deeper trust.

This program helps you create a rewarding, client-free copywriting business built on passion and daily connection.

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