Alex James – Message Matters Most Download

Messaging Clarity System

The 84-Minute Guide to Crafting a Powerful, Differentiated Message

Phase 1: What You’ll Get

✅ Step-by-Step System: A clear, actionable framework to position your business and uncover your brand’s unique message.
✅ Exact Words: Learn the precise language to express your message simply and effectively.
✅ 84-Minute Course: A concise, no-fluff guide designed to deliver results quickly.

Phase 2: Course Breakdown

Lesson 1: Why Most Marketing Feels the Same

✅ Impact of a Powerful Message: Understand how a singular, clear message can transform your marketing.
✅ Duration: 5 minutes 6 seconds.

Lesson 2: What Positioning Is & the 2 Types

✅ Effective Positioning Play: Analyze the most impactful positioning strategy of the last decade.
✅ Duration: 7 minutes 13 seconds.

Lesson 3: The Formula for Perfect Positioning

✅ Positioning Formula: Learn the exact steps to achieve optimal positioning.
✅ Duration: 5 minutes 39 seconds.

Lesson 4: Understanding Your Customer

✅ Customer Needs: Identify what your customer truly wants and the level of education they need before buying.
✅ Duration: 13 minutes 18 seconds.

Lesson 5: The 5 Stages of Your Category

✅ Category Analysis: Determine the stage of your market and what to lead with.
✅ Duration: 13 minutes 14 seconds.

Lesson 6: The 9 Core Positioning Narratives

✅ Positioning Angles: Discover the 9 narratives to position your brand effectively.
✅ Duration: 7 minutes 24 seconds.

Lesson 7: Strong Opinions for Your Brand

✅ Brand Opinions: Develop 12 strong opinions that resonate deeply with your audience.
✅ Duration: 7 minutes 28 seconds.

Lesson 8: Crafting Your Value Proposition

✅ Wording Formula: Create your 1-liner, elevator pitch, and sales narrative.
✅ Duration: 6 minutes 2 seconds.

Lesson 9: The One Idea Your Prospect Must Believe

✅ Core Belief: Identify the key idea your customer needs to believe before purchasing.
✅ Duration: 8 minutes 14 seconds.

Phase 3: Why This Course Stands Out

✅ Quick and Effective: Only 84 minutes long, designed for busy entrepreneurs.
✅ Actionable Insights: Step-by-step guidance to craft a powerful, differentiated message.
✅ Proven Frameworks: Learn from real-world examples and formulas that work.