Building a Beauty Brand from Concept to Launch

Your Step-by-Step Guide to Creating a Standout Beauty Brand

Module 1: Your Beauty Brand’s Story DNA

✅ Lesson 1: How I Built Range Beauty

• Learn from Alicia’s journey of turning an idea into a multi-million dollar brand featured on Shark Tank.
• Gain insights on branding, community building, and launch preparation.

✅ Lesson 2: Understanding the Beauty Industry

• Discover key trends and opportunities in the global beauty industry.
• Understand why story branding is essential for standing out.

✅ Lesson 3: Building Range Beauty

• Learn how to identify market gaps, choose manufacturers, and budget effectively.
• Get real-world advice on negotiating minimum order quantities and product development.

✅ Lesson 4: Defining Your Why as a Beauty Brand

• Explore your deeper connection to your brand and articulate why customers should choose you.
• Includes a demo of Alicia’s “Define Your Why” worksheet.

✅ Lesson 5: Finding Your Beauty Niche

• Define your target audience and build a customer avatar.
• Use Alicia’s Avatar Builder worksheet to align with your ideal customer.

✅ Lesson 6: Your Brand DNA

• Develop your brand’s core values, style, and voice.
• Create a mission statement and mood board using Alicia’s templates.

✅ Lesson 7: Choosing the Right Platform(s)

• Identify the best platforms (e.g., TikTok, Instagram) for your brand based on your content and audience.

✅ Lesson 8: Telling Your Brand’s Story

• Shape your brand’s narrative by focusing on conflict, resolution, and storytelling techniques.

✅ Lesson 9: Ecommerce Options

• Explore DTC, wholesale, pop-up markets, and retail partnerships to align with your growth goals.

Module 2: Building Your Beauty Brand’s Community

✅ Lesson 1: Your Social Media Research Machine

• Analyze competitors, understand engagement tactics, and identify aligned influencers.

✅ Lesson 2: Building Brand Pillars

• Define key themes for your brand, from educational posts to user-generated content.

✅ Lesson 2B: Engagement Strategy

• Create meaningful interactions and involve followers in product design to build loyalty.

✅ Lesson 3: Product Validation

• Validate your product concept through focus groups, sampling, and feedback.

✅ Lesson 4: Waitlist Landing Page

• Design a compelling waitlist page to capture leads and build anticipation.

✅ Lesson 5: Online Community Experiences

• Use platforms like Instagram Subscriptions and Geneva to gamify interactions and host virtual events.

✅ Lesson 6: Offline Community Experiences

• Create impactful in-person events, pop-up shops, and brand summits.

Module 3: The Pre-Launch Master Walkthrough

✅ Lesson 1: Building Your Pre-Launch Guide

• Set goals and map out your launch calendar to stay organized.

✅ Lesson 2: Beauty Brand Operations

• Understand COGS (Cost of Goods Sold) and calculate production costs for smart financial decisions.

✅ Lesson 3: Beauty Brand Presentation

• Learn how to create high-quality visuals and packaging on a budget.

✅ Lesson 4: Announce the Pre-Launch

• Plan your launch announcement with social media tactics, PR strategies, and in-person activations.

✅ Lesson 5: Gather Momentum

• Build excitement with podcast tours, influencer partnerships, and press outreach.

✅ Lesson 6: Craft Emails that Convert

• Use Alicia’s email templates for open cart, testimonials, and urgency-driven campaigns.

✅ Lesson 7: Successful Launch Week Checklist

• Follow a checklist to ensure a smooth and impactful launch week.

✅ Lesson 8: Your Retail Strategy

• Learn how to secure retail partnerships and pitch effectively.

Module 4: Bonus Module

✅ Lesson 1: Find The Right Partner

• Identify partners that align with your brand’s values and vision.

✅ Lesson 2: Funding Your Business

• Explore grants, loans, and venture capital options for beauty brands.

✅ Lesson 3: ChatGPT

• Leverage AI to generate creative ideas, streamline content, and develop customer personas.

✅ Lesson 4: Formulating Your Product

• Follow Alicia’s checklist to develop a safe, effective, and market-ready product.

This course is your ultimate guide to building a standout beauty brand, from defining your story to executing a successful launch. With Alicia’s expertise and actionable insights, you’ll create a brand that resonates with your audience and drives long-term success.