Stephen Noch and Andrew Bailiff – That Amazon Ads Masterclass

Stephen Noch and Andrew Bailiff – That Amazon Ads Masterclass: Dominate the Marketplace

From Fundamentals to Advanced Tactics: Your Complete Guide to Amazon PPC Mastery

This comprehensive masterclass is designed to equip Amazon advertisers, brand owners, and agencies with the knowledge and skills necessary to excel in Amazon advertising. It offers a balanced approach, combining fundamental principles with advanced strategies, presented through an engaging “over-the-shoulder” style.

✅ Comprehensive Amazon PPC Training: From Beginner to Expert

The course provides a structured learning path, covering all aspects of Amazon PPC, from basic setup to advanced optimization.

• Beginner to Advanced: The course caters to all skill levels, providing a clear progression from introductory concepts to advanced tactics.
• Practical Application: The “over-the-shoulder” approach provides real-world examples and step-by-step guidance, ensuring practical application of learned strategies.
• 20+ Hours of Content: The course offers extensive training, including 50+ modules and interactive learning materials, providing in-depth coverage of all relevant topics.

✅ Key Modules: A Structured Path to Amazon Advertising Success

The course is organized into five modules, each focusing on a specific aspect of Amazon PPC.

• Module 1 – Introduction to Amazon PPC:
  • Provides a foundational understanding of Amazon’s advertising platform, enabling beginners to quickly grasp the basics.
• Module 2 – Fundamental Principles:
  • Covers essential concepts such as campaign naming and structure, keyword harvesting, budget management, ACOS targeting, and troubleshooting.
• Module 3 – Intermediate Strategies:
  • Focuses on optimizing keyword bids, campaign placement settings, structuring Sponsored Brand and Display ads, and utilizing Amazon advertising reports and Excel tools.
  • Also covers negative keyword management.
• Module 4 – Advanced Tactics:
  • Explores advanced keyword bidding and placement strategies, single-keyword campaigns, new product launch strategies, and copywriting for Sponsored Brands.
• Module 5 – Bulk Operations:
  • Teaches how to leverage bulk operations to streamline routine tasks, including campaign launches, updates, and modifications.

✅ Essential Tools, Tips, and Strategies: Maximize Profitability

The course provides valuable insights and resources to enhance campaign performance and profitability.

• Secrets and Tools: The course shares insider secrets and tools used by experienced Amazon advertisers.
• Professional Format: The content is presented in a professional and organized manner, ensuring clarity and ease of understanding.
• Money Management: The course provides the skills to manage Amazon ads in a way that generates profit.

✅ Key Takeaways:

• Holistic Approach: The course offers a comprehensive approach to Amazon PPC, covering all essential aspects of the platform.
• Practical Application: The “over-the-shoulder” style and real-world examples ensure practical application of learned strategies.
• Advanced Optimization: The course provides advanced optimization techniques to maximize campaign performance and profitability.
• Efficiency: Bulk operation training helps to greatly increase efficiency.