Augment – The Augment MBA Update 1

The Augment MBA: A Modern Business Education

A comprehensive program for mastering strategy, innovation, and entrepreneurship.¹

This program is a modern MBA that offers over 720 classes and 40 hours of content.² It’s designed to help you master the key skills needed to succeed in today’s business world, from understanding market trends to using AI and building a strong team. You get lifetime access to the content, a certificate, and a community platform.

✅ Strategy & Innovation

This introductory module covers the core principles of decision-making and problem-solving in the startup world.³ You’ll learn how to think with a problem-oriented mindset, use Steve Blank’s Value Proposition Formula, and assess market opportunities.⁴ The module also covers customer-focused approaches, including lessons from major companies like Airbnb and Netflix, and how to use frameworks like Waze’s Customer Segmentation.⁵

✅ Entrepreneurship

This module helps you adopt an entrepreneurial mindset by providing insights from the world’s most successful business leaders.⁶ You’ll learn how to find business ideas, build a Minimum Viable Product (MVP), and navigate different market strategies. The content also covers important topics like learning from failure, the art of pivoting, and how to compete with giants—drawing lessons from stories like how Wikipedia beat Google.

✅ AI for Business

In this module, you’ll learn the mindset that separates casual AI users from power users. You’ll master four key principles that turn AI into a powerful tool for everything you do. The module covers how to integrate AI into your work, avoid errors, use AI to overcome creative blocks, and drive innovation.⁷

✅ Leadership

This module teaches you how to build a strong team, based on insights from successful executives and entrepreneurs. You’ll learn how to set ambitious goals using the OKR Framework, run effective meetings with Amazon’s Two Pizzas Rule, and manage your time more efficiently. You’ll also learn how to become a better leader by understanding and combating the HIPPO Effect and overcoming Imposter Syndrome.

✅ Sales & Negotiation

For any entrepreneur, mastering sales is essential. This module gives you the tools to grow your business by improving your sales and negotiation skills. You’ll learn how to identify what motivates customers, master the pitch, and build your personal brand. The module also teaches you the power of attitude and how to be both assertive and patient in business interactions.