AWAI — 3-Minute Marketing: Bite-Sized Strategies to Build Your Freelance Business
This program is a unique course created by AWAI in partnership with business-building expert Michael Katz. It is designed to help freelance writers reach their financial goals faster by focusing exclusively on high-leverage marketing tasks that require just three minutes a day, three times a week. The entire program provides the very best marketing and client-getting tips in less than 90 minutes of total training time.
The Power of 3-Minute Marketing
The core of the program is shifting your focus to high-impact activities that overcome inertia, bust through roadblocks, and attract new business. Michael Katz specializes in helping you uncover your unique strengths and communicate them in a natural, no-hype way. Each of the 36 short-but-powerful training videos teaches a key marketing concept and exactly how to implement it.
Key Skills You Will Master in Just 3 Minutes
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Client Identification: Learn how to quickly define your perfect client and implement strategies to get more great clients headed your way fast.
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Competitive Advantage: Discover the hidden value of your personal expertise and how to quickly convert your unique background into a major competitive advantage.
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Email Engagement: What to do to ensure your clients and prospects open every email you send and respond promptly.
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Networking for Life: Why it pays to stay in touch forever with your network, along with methods to make continuous contact feel natural, painless, and fun.
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Pricing Strategy: How to set prices, where to publish them, and the technique that makes it so clients “don’t care” what you charge.
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Social Media Content: Learn what to put in your social media updates, complete with fast secrets for finding great material and proven examples of successful updates.
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Capacity Management & Free Marketing: How to manage your workload and get other people to help you market your services for free, which is surprisingly easy to set up.
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Client Relationships: The one thing you can do to dramatically improve your relationships with clients in just a few weeks.
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Lead Magnets: How free content downloads boost your business, including a simple step-by-step guide for making a downloadable bonus in minutes.
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Testimonials: The two tips that will get you awesome testimonials and vastly improve the client feedback you’re currently receiving.
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Packaging Services: What makes packages highly attractive to your prospects, and how to structure them to ensure you are definitely getting every penny your skills are worth.
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Authenticity: How to relax and be yourself around clients with no danger of losing business—in fact, it may make them love you more than ever, based on how you talk to them.
The course covers much more, including getting clients to commit now and what to include in your holiday cards, all within a focused, time-efficient format.
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