Brenna McGowan – Pre-Launch Plan Program

Brenna McGowan’s Pre-Launch Plan Program

A Guide to a Successful Product Launch

This program provides a structured, four-step approach to help you prepare for and execute a successful product launch. It covers everything from understanding your target audience to creating compelling content and finally, writing effective launch emails. The program is designed to transform you from a beginner into a confident copywriter for your own business.

✅ Module 1: Understand Your Audience

The first step to any great plan is research. In this module, you’ll dig deep to understand not just who your potential customers are, but also what drives their purchasing decisions. You’ll learn to identify their emotions and the different stages of their awareness about your product. This allows you to speak their language and craft a message that convinces them to buy. By the end of this module, you will have a clear pre-launch message that sets your offer apart in a crowded market.

✅ Module 2: Analyze Your Content

Now that you’ve completed your research, it’s time to review your existing content. You’ll learn how to analyze what’s been working and what hasn’t so you can focus on the content that truly connects with your audience. This module also teaches you how to pinpoint where your ideal client is in their buying journey, helping you to speak to the right person at the right time. The “secret sauce” of this module is learning to analyze your market research using both AI and your own insights to create an effective pre-launch strategy.

✅ Module 3: Create a Strategy

With all your research and data in hand, it’s time to create a strategic content plan. You’ll be guided through a proven, week-by-week process for your pre-launch. You will also learn a repeatable system for all future launches, ensuring your content is well-rounded and includes essential elements like Personality, Empathy, Credibility, and Authority. This is how you go beyond simple nurturing and create content that actually converts your audience into paying customers. The module also includes tips on how to use AI to quickly create a weekly plan based on your research.

✅ Module 4: Write Your Content

This is where you turn your ideas and strategy into reality. You’ll learn to create content that builds momentum and generates buzz around your offer. The program provides you with templates and examples for every email and social media post you could need, making it easy to write the content. By the end of this module, you will not only have a complete pre-launch plan and all your content written, but you will also have become a better copywriter for your business.

✅ Bonus 1: Personalized Call

When you enroll in the program, you get a one-on-one call with Brenna McGowan. This is your chance to get personalized feedback, ask questions, and refine your strategy. It’s an opportunity to make sure your content is ready to warm up potential buyers and set the stage for a smooth, stress-free launch.

✅ Bonus 2: Launch Email Templates

After completing your pre-launch, you’ll need to write your final launch emails. This bonus provides you with a set of proven templates inspired by Brenna’s own emails, which have generated thousands of dollars in sales. The templates are designed to be easily customized with your own stories and personality, so you can write emails that people actually enjoy reading and are eager to click on to buy.