Brian Willie & Mike Clay – Local AI Visibility Bootcamp – Maps Liftoff

Brian Willie & Mike Clay – Local AI Visibility Bootcamp – Maps Liftoff Download

The Live Bootcamp and Framework for Mastering AI-Driven Local Search and Visibility

The Brian Willie & Mike Clay – Local AI Visibility Bootcamp – Maps Liftoff is a live, $149 training session and resource bundle designed to address the most significant disruption in local search since Google Maps’ mainstream adoption: the rapid takeover by AI Overviews, Chatbots (ChatGPT, Gemini), and Voice Assistants (Alexa, Siri).

The core message is urgent: traditional local SEO tactics are quickly becoming less effective because customers are bypassing standard search results and starting their journey with AI platforms that interpret, synthesize, and directly recommend local businesses. The bootcamp provides a strategic framework to ensure a business becomes the AI’s trusted, easily understood choice.

✅ Bootcamp Agenda (Under 2 Hours LIVE on Saturday, June 28, 2025)

The training is structured into four parts, moving from crisis decoding to hands-on implementation:

Part 1: The AI Local Search Crisis Decoded

• The Shift: Gain a crystal-clear understanding of the rapid evolution from traditional “clickless searches” (AI Overviews) to AI chat tools becoming the primary local discovery and recommendation engines.

• LIVE DEMO 1 (Recommendation Engine): Witness how AI tools respond to “find a business” queries by pulling and showcasing multiple local businesses with rich Google Maps-like data (images, reviews, hours), revealing the data points AI prioritizes.

• LIVE DEMO 2 (Answer Engine): See how AI answers informational questions by finding and CITING content from a single, authoritative local business website, providing the blueprint for achieving expert status.

• The E-E-A-T Imperative: Understand precisely why Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) are now the absolute gatekeepers to local AI visibility.

Part 2: The Local AI Visibility Triangle (The Strategic Framework)

This section introduces the proprietary strategy for structuring an entire digital presence for AI recognition and recommendation, built on three critical pillars:

1. ① CONTENT: The Answers AI Wants

   • Natural Language: Content written like real people ask questions (voice and chat).

   • Clarity: Clear, direct answers so AI understands what the business does in seconds.

   • Proof: Showing off experience, expertise, and results clearly and confidently.

   • Accuracy: Ensuring fresh and accurate information (no outdated pages or mismatched details).

2. ② TRUST: Why AI Should Choose You

   • Reviews: Recent, positive reviews across Google, Yelp, and key sites, along with owner replies.

   • Google Business Profile (GBP): Not just filled out, but fully optimized and in sync with the website (critical data feed).

   • Consistency: NAP Consistency Everywhere (Name, Address, Phone) across all listings.

   • Authority: Credible backlinks and real humans behind the brand (author signals).

3. ③ STRUCTURE: Speak AI’s Language

   • Technical Soundness: A Crawlable, Technically Sound Site (no broken pages, messy code).

   • Schema Markup: Implementing Granular Schema Markup (LocalBusiness, Service, Person, FAQPage, Review, etc.) to explicitly tell AI who you are and what you do.

   • Siloing: Ensuring pages work together (homepage, service pages, blog) to reinforce expertise.

Part 3: Build Your First AI Visibility Asset: The AI-Ready FAQ Page

This is the hands-on, implementation portion of the workshop:

• Actionable Plan: Step-by-step guidance to pinpoint high-intent conversational questions local customers are asking AI.

• Content Creation: Creating compelling, NLP-optimized FAQ answers that strategically highlight unique E-E-A-T.

• Implementation: Implementing the precise FAQ Page schema markup that enables AI systems (Google, Gemini, Alexa) to easily find and prominently feature your expert answers.

• Takeaway: A clear action plan to build a schema-marked up, AI-ready FAQ page in under 20 minutes for immediate AI attention.

Part 4: Beyond the First Win: Charting Your Course to Total AI Visibility & Authority

The final section provides the long-term strategy:

• Scaling Strategy: Breaking down the essential next steps, from systematically building deep topical authority with strategic content clusters and pillar pages.

• Maintenance: Achieving and maintaining perfect, ongoing GBP-website synergy and implementing advanced site-wide schema strategies to solidify E-E-A-T across the board.

The bootcamp emphasizes that the shift is happening at quadruple speed compared to the 2016 Maps shift, and the stakes are exponentially higher: You need to be THE AI’s TRUSTED RESULT—the direct, cited answer AND the compelling, top-tier recommendation.