Craig Campbell – SEO Course

Master Digital Marketing: A Comprehensive Course for 2024

Your Ultimate Guide to SEO, Brand Building, Paid Ads, and Beyond

This course is designed to equip you with the skills and knowledge needed to excel in the ever-evolving world of digital marketing. From mastering Local and National SEO to building your own brand, running paid ads, and exploring advanced strategies like affiliate marketing and digital asset trading, this course covers it all. With in-depth lessons on current and relevant topics, you’ll be prepared to tackle the challenges of 2024 and beyond. Mark your calendars—the course goes live on December 1st!

✅ Course Overview
▪ A holistic approach to digital marketing, covering essential and advanced strategies.
▪ Focused on practical, actionable insights to help you achieve real-world results.

✅ What You’ll Learn

Local SEO
▪ Techniques to dominate local search results and attract nearby customers.
▪ Optimizing Google My Business and local directories.

National SEO
▪ Strategies to rank higher in national search engine results.
▪ Scaling your SEO efforts for broader reach and visibility.

Building Your Own Brand
▪ Steps to create a strong, recognizable brand identity.
▪ Leveraging storytelling and design to connect with your audience.

Acquiring New Clients
▪ Proven methods to attract and convert clients effectively.
▪ Building a client acquisition funnel that works.

Outsourcing the Grunt Work
▪ How to delegate repetitive tasks to focus on high-impact activities.
▪ Finding and managing reliable freelancers or agencies.

EEAT (Experience, Expertise, Authority, Trustworthiness)
▪ Understanding and implementing Google’s EEAT guidelines for better rankings.
▪ Building trust and authority in your niche.

On-Page SEO
▪ Optimizing website content, structure, and metadata for search engines.
▪ Best practices for keyword placement and internal linking.

Off-Page SEO
▪ Building high-quality backlinks and improving domain authority.
▪ Leveraging social signals and online mentions.

Link Building
▪ Advanced strategies to earn authoritative backlinks.
▪ Outreach techniques and relationship-building with influencers.

Affiliate Marketing
▪ Creating and scaling profitable affiliate campaigns.
▪ Choosing the right products and partners for your niche.

Paid Social Ads
▪ Running effective ad campaigns on platforms like Facebook, Instagram, and LinkedIn.
▪ Targeting, budgeting, and optimizing for maximum ROI.

Google Adwords
▪ Mastering pay-per-click (PPC) advertising on Google.
▪ Crafting high-converting ad copy and managing campaigns.

Buying and Selling Digital Assets
▪ Understanding the market for digital assets like websites and domains.
▪ Strategies for buying low and selling high.

& Much More
▪ Additional insights, tools, and strategies to stay ahead in 2024.

✅ Why Join This Course?
▪ Learn from up-to-date, industry-relevant content tailored for 2024.
▪ Gain practical skills that can be applied immediately to grow your business or career.
▪ Access a comprehensive curriculum designed to cover all aspects of digital marketing.