Brennan Dunn – Double Your Freelancing Rate

Brennan Dunn’s Double Your Freelancing Rate

Strategic Framework for Freelancers to Command Premium Prices and Build Sustainable Businesses

This course provides a structured approach to transforming how freelancers value and sell their services, focusing on understanding client needs, strategic pricing, and effective sales techniques. It includes practical tools like scripts, documents, and templates, along with real-world case studies.

✅ Module 1: Understanding Your Clients

• Focus: Delving into client motivations and needs to identify project value.
• Key Learnings:
  • Identifying client desires and motivations.
  • Qualifying potential clients effectively.
  • Understanding the underlying pain points of client projects.
  • Quantifying the financial upside for clients.
  • Developing solutions that address client needs.
  • Recognizing and avoiding problematic client relationships.
• Value Proposition: This module establishes a strong foundation for understanding client psychology, crucial for effective service delivery and premium pricing.

✅ Module 2: Your Rate: Groundwork

• Focus: Exploring pricing psychology and strategies to avoid commoditization.
• Key Learnings:
  • Understanding the pitfalls of positioning services as commodities.
  • Applying the science of pricing to consulting services.
  • Strategies for differentiating services and reducing perceived risk.
• Value Proposition: This module shifts the freelancer’s mindset from price-taker to value-creator.

✅ Module 3: Pricing Structures for Your Projects

• Focus: Evaluating various pricing models and recommending optimal strategies.
• Key Learnings:
  • Analyzing different pricing structures (hourly, daily, weekly, monthly, fixed fee, etc.).
  • Understanding deferred value and performance-based rates.
  • Exploring equity and partial equity models.
  • Critiquing value-based pricing.
  • Receiving recommendations on suitable pricing models.
• Value Proposition: This module provides practical guidance on selecting the most profitable pricing approach.

✅ Module 4: Determining Your Rate

• Focus: Developing a confident approach to setting premium rates.
• Key Learnings:
  • Calculating the Target Minimum Effective Hourly Rate (TMEHR).
  • Pricing projects based on TMEHR.¹
  • Strategies for modulation, optimization, and delegation.
  • Building confidence in charging premium prices.
• Value Proposition: This module empowers freelancers to set rates that reflect their true value.

✅ Module 5: How To Close The Deal

• Focus: Mastering the art of pitching and closing deals.
• Key Learnings:
  • Determining the optimal time for proposals.
  • Structuring effective proposals.
  • Packaging services for maximum impact.
  • Handling client pushback and objections.
• Value Proposition: This module provides actionable techniques for converting prospects into high-paying clients.

✅ Module 6: The Path Forward

• Focus: Scaling and expanding a premium freelancing business.
• Key Learnings:
  • Selling retainers for consistent income.
  • Productizing consulting services.²
  • Strategically raising rates for existing clients.
  • Planning for future business growth.
• Value Proposition: This module provides a roadmap for long-term success.

✅ Bonus: Video Interviews

• Content: Real-life success stories from students who implemented the DYFRate framework.
• Purpose: To provide inspiration and practical examples of the course’s effectiveness.
• Authenticity Note: Real life testimonials, are a great way to show the effectiveness of a course.³