Jessica Tutton – Facebook Ad Launch Formula

Master Facebook Ads with Ease

Your Step-by-Step Guide to Launching and Selling Online Courses

This program, created by Jessica Tutton, is all about helping you conquer Facebook Ads and sell your online course like a pro. With simple video lessons, ready-to-use templates, and live support, it’s perfect for anyone ready to boost their business.

✅ Module 1: Crafting Your Launch Plan

In this first step, you’ll build a clear roadmap for launching your course. Using handy checklists and workbooks, you’ll feel confident and prepared. You’ll learn how to set up a launch calendar, create a lead magnet to attract people before the big day, pick the best launch style (like webinars or challenges), and write emails that convince people to buy.

✅ Module 2: Building Landing Pages That Work

Here, you’ll design landing pages that turn 70% or more visitors into leads. Great ads need great pages to back them up! You’ll discover an easy design trick, how to make pages with LeadPages, and why “thank you” pages matter. Plus, there’s a bonus tip on using these pages to sell a small offer and cover your ad costs.

✅ Module 3: Facebook Ads Made Simple

This is your quick guide to understanding Facebook Ads without the confusion. In just two short sessions, you’ll learn the basics—like campaign goals and targeting—plus how to test ads to get the cheapest leads possible. No boring extras, just what you need to start strong.

✅ Module 4: Setting Up Your Domain

Stay up-to-date with tech changes! This part teaches you how to link your website to Facebook properly, even with Apple’s iOS14 rules. You’ll set up a custom domain and verify it using simple methods like DNS or meta-tags.

✅ Module 5: Tracking with Pixels

Learn to track your ads like a detective! You’ll create a pixel (a tiny tracking tool), install it, and set up events to see what’s working. This helps you tweak your ads for better results.

✅ Module 6: Eye-Catching Ad Designs

Make ads that grab attention! Using Canva, you’ll create stunning images and videos for Facebook, Instagram Stories, and Reels. You’ll also get templates to customize and tips on testing what works best.

✅ Module 7: Writing Words That Sell

Unlock the secret to ad text that hooks your audience. You’ll learn how to understand your ideal customer, share your story, and write ads that make people excited to join your email list or event.

✅ Module 8: Finding Your Perfect Audience

Target the right people at the right time! This module shows you how to set up audiences in Facebook Ads Manager, including retargeting past visitors and finding new fans based on interests or habits.

✅ Module 9: Launching Winning Ad Campaigns

Put it all together here! You’ll build step-by-step ad campaigns, test different images and words, and see what gets the best results for your launch.

✅ Module 10: Retargeting for Sales

When your course is live, this module helps you re-show ads to people who didn’t buy yet. You’ll create smart retargeting campaigns and test them to boost sales.

✅ Module 11: Fine-Tuning Your Ads

Become an ad expert! Learn to check your results, understand the numbers, and adjust your campaigns to spend less while getting more leads.

✅ Module 12: Reviewing Your Success

After your launch, figure out what worked! You’ll analyze your numbers, track how customers found you, and plan tweaks to make your next launch even bigger.

✅ Extra Goodies

• Live Training 1: Instagram Reels Ads – Create fun, modern ads that fill your course with eager buyers.
• Live Training 2: Boost Your Podcast – Use ads to grow your podcast and turn listeners into students.
• Live Training 3: Evergreen Webinars – Set up webinars that build trust fast and sell your course year-round.
• One-on-One Coaching – Get a 60-minute call with Jessica to solve your unique challenges.
• Community Support – Join a private Facebook group to connect with others and get advice.

With 12 modules, bonus trainings, and personal help, this program gives you everything to launch your course confidently and watch your sales soar!