Susan Wenograd (CXL) – Google Ads Experiments

Master Google Ads Experiments & Outperform 99% of Marketers

Unlock Hidden Growth Levers with Advanced PPC Testing Strategies

Most advertisers rely on Google’s default optimizations—but the top 1% dominate by running smart experiments. This training reveals how to leverage Google Ads’ most underused feature to gain a competitive edge, refine your campaigns, and maximize ROI.

Why Experimentation is Your PPC Superpower

✅ Go Beyond Auto-Testing – Google optimizes for efficiency, but you control strategic tests.
▪ Uncover Hidden Insights – Discover what truly moves the needle in your accounts.
✅ Test High-Impact Variables – Bidding, audiences, creatives, and campaign structures.
▪ Future-Proof Your Strategy – Apply learnings to Performance Max, Responsive Ads & more.

What You’ll Learn in 90 Minutes

1. Run Smarter Search Experiments

✅ Split-Test Like a Pro – Set up custom experiments without disrupting performance.
▪ Case Study Backed Tests – Implement proven experiments that drive real results.

2. Optimize Responsive & Performance Max Campaigns

✅ Beat Google’s Algorithms – Test PMax vs. traditional campaigns to measure true impact.
▪ Creative Experimentation – Refine ad variations based on data, not guesswork.

3. Build a Testing Framework for Long-Term Growth

✅ Data-Driven Decisions – Interpret results and scale winning strategies.
▪ Account-Level Experiments – Redefine structures based on actionable insights.

Who Should Take This Course?

✔ PPC Pros – Elevate your skills beyond basic optimizations.
✔ Data-Driven Marketers – Apply CRO rigor to paid ads.
✔ Beginners – Master experiments from scratch.
✔ Frustrated Testers – Fix past failed attempts & run high-value tests.

Your Instructor: Susan Wenograd

🔹 World-Class PPC Strategist – Trusted by top brands.
🔹 Testing Authority – Cuts through hype with battle-tested methods.
🔹 Teacher & Practitioner – Learn from someone who actively dominates campaigns.

After This Training, You’ll Be Able To:

✅ Confidently Set Up & Analyze Experiments – No more second-guessing.
▪ Optimize Campaigns Without Risk – Test changes before full rollout.
✅ Unlock PMax’s True Potential – Prove (or improve) its effectiveness.
▪ Turn Data Into Profit – Stop wasting budget on untested assumptions.

Stop letting Google dictate your success. Take control with strategic experimentation. 🚀

Enroll now and start outpacing competitors today.

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