GMBs Verification 2024 – How to Get GMBs Verified WITHOUT Video Verification in 2024 + Update

How to Verify Your Google My Business (GMB) Listing Without Video Verification in 2024

Alternative Methods to Get Your Business Profile Approved

Securing verification for your Google My Business (GMB), now known as Google Business Profile (GBP), is crucial for local SEO and online visibility. However, Google’s increasing reliance on video verification in 2024 has made the process difficult for many business owners, marketers, and agencies—especially those managing listings remotely. Fortunately, there are proven ways to bypass video verification while maintaining compliance with Google’s policies.

✅ Why Does Google Require Video Verification?

Google introduced video verification to combat fake listings and ensure businesses operate at their claimed locations. This method requires a live video call where a Google representative verifies:

• The physical business address.
• Ownership or authorized access to the listing.
• Legitimate business operations.

While effective, this process can be cumbersome for businesses without a physical storefront, those operating remotely, or agencies managing multiple client listings.

✅ How to Avoid Video Verification for GMB/GBP

Google offers multiple verification methods, and video is just one of them. Here’s how you can verify your listing without a video call:

1. Postcard Verification – Google sends a 5-digit code to your business address.
2. Phone Verification – An automated call or SMS provides a verification code (available for select businesses).
3. Email Verification – A confirmation link is sent to your business email.
4. Instant Verification – If your business is already verified in Google Search Console, you may qualify for instant approval.
5. Manual Verification – For high-risk industries, submitting legal documents (e.g., business license) may suffice.

Pro Tip: If Google insists on video verification, try editing your business details (e.g., address, category) to trigger alternative verification options.

✅ Alternative Strategies for GMB Verification in 2024

If you’re struggling with Google’s verification process, consider these expert-approved workarounds:

• Use a Trusted Local Contact – If managing a listing remotely, have an on-site employee or partner assist with verification.
• Leverage Google Support – Escalate the issue through Google’s support team if you face unfair verification demands.
• Optimize Your Business Profile First – Complete all details (photos, hours, description) to increase trust before verification.

✅ Final Thoughts: Secure Your Listing Without the Hassle

While video verification is becoming more common, it’s not the only way to get your Google Business Profile approved. By understanding Google’s verification ecosystem and strategically applying alternative methods, you can bypass unnecessary hurdles and secure your listing faster.