Jason Barnard – Knowledge Panel Course

Triggering and Managing Knowledge Panels Course

Learn the tactics, techniques, and strategies to:
✅ Get a Knowledge Panel in the short term.
✅ Enter Google’s Knowledge Vault.
✅ Build confidence for your entity.

Course Features:

✅ 5 hours of on-demand video.
✅ 75 additional learning resources.
✅ One year of access.
✅ Certificate of Completion.

What You’ll Learn:

1. Educating the Child That Is Google

✅ Understand how Google processes and displays information.

2. Getting a Knowledge Panel in Three Easy Steps

✅ Learn the three-step process to trigger a Knowledge Panel.

3. Building Your Entity Home

✅ Create a strong foundation for your entity in Google’s ecosystem.

4. Writing Your Entity Description

✅ Craft a compelling description that Google will use in your Knowledge Panel.

5. Identifying Relevant Corroborative Sources

✅ Find and use sources that validate your entity’s information.

6. The Non-Geeky Way to Join the Dots

✅ Simplify the process of connecting information for Google.

7. The Powerful Geeky Way to Join the Dots

✅ Use advanced techniques to optimize your entity’s presence.

8. How Google’s Knowledge Graph Works

✅ Understand the inner workings of Google’s Knowledge Graph.

9. Six Knowledge Verticals That Trigger a Knowledge Panel

✅ Explore the six key areas that can help you secure a Knowledge Panel.

10. How to Claim a Knowledge Panel (and When You Shouldn’t)

✅ Learn when and how to claim your Knowledge Panel—and when to avoid it.

11. How to Change Information in a Knowledge Panel

✅ Update and correct information displayed in your Knowledge Panel.

12. What Information Does Google Show in Knowledge Panels?

✅ Understand the types of information Google prioritizes.

13. The Three Google Knowledge Algorithms

✅ Dive into the algorithms that power Google’s Knowledge Graph.

14. The Google Knowledge Extraction Algorithm

✅ Learn how Google extracts and uses data for Knowledge Panels.

15. How a Knowledge Panel Is Built

✅ Discover the step-by-step process of building a Knowledge Panel.

16. Getting Your Entity Into Google’s Knowledge Vault

✅ Secure a spot in Google’s Knowledge Vault for long-term visibility.

17. Getting Your Knowledge Panel to Show on Your Brand SERP

✅ Ensure your Knowledge Panel appears on your brand’s search results page.

18. Managing “People Also Search For” and “Related Searches”

✅ Control and optimize these sections to enhance your entity’s presence.

19. How Google Chooses What Photos and Logos to Show

✅ Understand the criteria Google uses to select images for your Knowledge Panel.

20. Building Google’s Confidence in Your Entity

✅ Strengthen Google’s trust in your entity for better visibility and accuracy.