Konstantinos Doulgeridis – Facebook Ads Master Course for E-commerce

Konstantinos Doulgeridis – E-commerce Facebook Ads Master Course

Zero to Hero: Mastering the Facebook Ads Algorithm for E-commerce Profit

This program is an advanced course by Konstantinos Doulgeridis, designed to help small to medium e-commerce business owners stop relying on outdated “secret formulas” and instead master the Facebook Ads Algorithm. The goal is to make advertising profitable from Day 1, regardless of your budget size, by building a consistent and scalable system.

✅ Why This Course is Different

This training skips common, ineffective advice and focuses on the technical and strategic understanding of how the platform actually works.

• Focus on the Algorithm: Instead of useless tips, you learn the underlying mechanics of the Facebook ad system to build a reliable strategy.

• Comprehensive Coverage: Includes 5 core modules that cover everything needed to run profitable ads independently.

• Lifetime Updates: Receive ongoing updates to the course content, covering the latest changes in the algorithm and the Facebook Ads marketplace (e.g., changes related to privacy updates like iOS 14.5).

• Bonus Content: Additional videos cover other e-commerce marketing aspects to boost your overall business profitability.

✅ Who This Program Is For

This course is specifically targeted at small and medium business owners and ad managers who:

• Struggle with Results: Have not achieved consistent success, even after following common “best practices.”

• Need Consistency: Have seen some success but can’t get consistent, scalable results.

• Have Untrained Data: Have a new or poorly utilized Facebook Pixel (the code that tracks website actions).

✅ Core Modules: Step-by-Step Mastery

The course is divided into five main modules, moving from foundational thinking to advanced scaling and management.

✅ Module 1: Mindset

• Key Concept: Understanding why the right thinking is essential for success in digital advertising.

• Lessons: The importance of mindset, the future trends in e-commerce, common mistakes people make, and the reality that you must spend money to make money profitably.

✅ Module 2: Preparing Yourself for Success

• Technical Setup: Detailed lessons on the Facebook Pixel and the Facebook API (Application Programming Interface), which are critical for accurate data tracking.

• Strategy: Learning how to approach ads differently based on whether you are an established business with existing data or starting with zero pixel data.

• Research: Why excellent audience research saves capital (money).

✅ Module 3: Creating Campaigns and Ads

• Creative: Mastering effective Ad Copy and Images (Visuals).

• Campaign Types: Understanding different campaign objectives and deep-diving into Conversion Ads and Carousel Ads.

• Audience Targeting: Creating highly effective Custom & Lookalike Audiences.

• Retargeting: Setting up Catalog Dynamic Retargeting Ads and long-term social media retargeting.

• Optimization: A detailed look at how to use accurate data reporting, the impact of the iOS 14.5 Update, and the difference between CBO (Campaign Budget Optimization) and ABO (Ad Set Budget Optimization).

✅ Module 4: My Methods & Advantage Plus

• Proprietary Strategies: Konstantinos shares his specific, proven methods for ad success, including The Simple Method, the MOB Strategy, The Blender Method, and The CRAZY METHOD.

• Module 4.5: Advantage Plus: A dedicated section on running and scaling with the newer Advantage Plus Campaigns, including case studies that demonstrate success using the Crazy Method Edition.

✅ Module 5: Ongoing Scaling and Management

• Tracking Profit: Understanding the “Elephant in the Room,” which is the Attribution Model (how Facebook claims credit for a sale).

• Financial Health: Calculating your Profit Margin and the essential Breakeven ROAS (Return on Ad Spend) to ensure you’re actually making money.

• Growth: Practical steps on Scaling campaigns and understanding How Facebook Shares the Pie (how the algorithm distributes your budget).

• Troubleshooting: Guidance on handling a common problem: being banned on Facebook.