Konstantinos Doulgeridis – Facebook Ads Master Course for E-commerce 2025

Konstantinos Doulgeridis – Facebook Ads Master Course for E-commerce 2025

Mastering the Algorithm: A Systematic Blueprint for Profitable E-commerce Advertising

The Facebook Ads Master Course for E-commerce 2025 is an intensive, five-module training program designed by Konstantinos Doulgeridis to equip small and medium business owners and ad managers with the algorithmic understanding and systematic strategies needed to achieve consistent, scalable, and profitable results with Facebook (Meta) ads. It moves beyond outdated “best practices” and generic “hacks,” focusing instead on mastering the core principles of the ad platform, correct data setup (Pixel/API), and sophisticated campaign structures, including Advantage Plus campaigns, to ensure ads are profitable from day one.

✅ Who This Course Is Built For

This program provides a clear solution for businesses struggling to succeed with Meta advertising:

• Struggling Business Owners: Individuals who can’t get reliable results with Facebook ads, even after following common or general advice from ad representatives.

• Inconsistent Advertisers: Small and medium business owners who have experienced some advertising success but are unable to sustain consistent, scalable revenue.

• The Data Beginners: Owners who currently have an account with an untrained pixel—if you’re unsure what this means, this course will show you how to start correctly.

• Managers Seeking Clarity: Facebook ad managers or business owners who need to learn how to launch and manage campaigns the right way from the start, properly training their advertising data.

✅ What You Receive with the Master Course

The program provides the necessary education, tools, and ongoing support for long-term success in the dynamic e-commerce landscape:

• Algorithmic Tools and Strategies: Gain access to specific tools and strategic frameworks that help you deeply understand the inner workings of the Facebook ads algorithm and build a robust, scalable strategy tailored for your e-commerce business.

• 5 Comprehensive Modules: Complete instruction covering all the essential knowledge required to run sophisticated and profitable Facebook ad campaigns entirely on your own.

• Lifetime Access to Updates: Receive lifetime access to all future update videos and lessons that cover real-time changes in the Facebook ad algorithm, marketplace shifts, and new features (like Advantage+), ensuring your knowledge never becomes outdated.

• BONUS E-commerce Marketing Videos: Supplementary lessons that cover other crucial aspects of e-commerce marketing beyond paid ads, designed to help you increase your business’s overall profitability by looking at the bigger picture.

✅ The 5-Module E-commerce Advertising Curriculum

The course is structured to build knowledge logically, starting with the necessary mindset and moving through technical setup, execution, and advanced scaling:

• MODULE 1: Mindset

  This foundational module addresses the crucial mental aspects of running profitable ads. Lessons cover why mindset matters for success, analyzing The Future of E-Commerce trends, addressing What Most People Get Wrong (e.g., chasing quick fixes), and understanding the necessity of the principle: It Takes Money to Make Money.

• MODULE 2: Preparing Yourself for Success

  This technical module ensures your data foundation is correct before spending money. Key lessons include setting up the Facebook Pixel and the Facebook Conversions API (CAPI) correctly, understanding tailored ad strategies for Established Businesses vs. Starting with Zero Pixel Data, and why Good Audience Research Saves Capital.

• MODULE 3: Creating Campaigns and Ads: Step-By-Step Process

  The practical core of the course, covering execution from start to finish:

  • Ad Creative: Mastering both Visuals (images/videos) and crafting compelling Ad Copy.

  • Campaign Structure: Identifying Different Types of Campaigns, with a focus on running powerful Conversion Ads and utilizing engaging Carousel Ads.

  • Audience Targeting: Deep dives into utilizing Custom & Lookalike Audiences, running effective Catalog Dynamic Retargeting Ads, and implementing a strategy for Social Media + Long Term Retargeting.

  • Optimization & Troubleshooting: Crucial lessons on the impact of the iOS 14.5 Update, the differences between CBO vs. ABO budgeting, example CBO optimization, and the strategy of duplication (Sometimes a Single Duplication Can Do the Job). You’ll also learn to trust that Data Never Lies If the Reporting is Accurate.

  • Audience Management: The reason to exclude engaged customers from certain campaigns is explained to prevent wasted spend.

• MODULE 4: My Methods

  This module reveals Konstantinos’ proprietary testing and execution strategies, moving beyond standard approaches: The Simple Method, MOB Strategy, The Blender Method, and THE CRAZY METHOD.

• MODULE 4.5: Advantage Plus

  A special, current module focusing on Meta’s powerful automated campaign system. Lessons cover How to Run Advantage Plus Campaigns, applying proprietary strategies with the Advantage Plus Campaigns: Crazy Method Edition, and real-world Scaling with Advantage Plus Campaigns – Case Studies I & II.

• MODULE 5: Ongoing Scaling and Management

  Focuses on optimizing for profit and sustaining growth:

  • Attribution & Metrics: Addressing The Elephant in the Room: The Attribution Model and the essential calculations of Profit Margin and Breakeven ROAS (Return on Ad Spend) to confirm Are You Making Money?

  • Scaling & Troubleshooting: Strategies for Scaling – How Facebook Shares the Pie, handling urgent issues like being banned on Facebook, and the long-term view of success (Diamonds Are Forever).