LogoCore – LogoCores Masteclass with Resources

LogoCore – LogoCore’s Masterclass with Resources Download

Bridge the educational gap in design and launch your brand design career with LogoCore’s comprehensive Masterclass. Learn logo design, brand style guides, presentation techniques, and even animation, transforming you from a beginner to a confident freelance brand identity designer.

The “LogoCore’s Masterclass with Resources” is a comprehensive online course designed to equip aspiring and self-taught designers with the essential skills needed to work as professional brand designers. It aims to bridge the “huge educational gap in the design industry” by providing a structured curriculum that teaches design theory, offers interactive assignments, and challenges students with realistic client projects, all without the high cost of traditional college courses.

✅ Here’s What You Get: A Full Curriculum for Brand Identity Design

The course is meticulously structured into 8 modules, offering over 4 hours of video content, extensive resources, and homework assignments designed to build practical skills.

Target Audience:

• Beginners: The curriculum is specifically crafted to take absolute beginners to an intermediate level, enabling them to comfortably accept freelance brand identity projects.
• Self-taught designers: Helps them focus on art direction and problem-solving, rather than struggling with software and workflow issues.

Curriculum Breakdown:

• Module 1 – Introduction
  • Introduction: Course overview, instructor introductions, and a primer on Adobe Creative Cloud. (20 mins video)
  • Illustrator: Extensive tutorials on Adobe Illustrator’s tools and efficient workflows. (36 mins video)
  • Geometrics: Beginner-friendly approaches to designing vectors using geometric tools. (33 mins video)
  • Homework: Practice assignments for masking, lettering, and other Illustrator functions. (Avg. Completion ~30m)
• Module 2 – Illustrator Workflows
  • Workflows: Illustrator techniques for creating mathematically accurate designs. (43 mins video)
  • Complex Vectors: Advanced techniques for vectoring complicated sketches with the pen tool. (53 mins video)
  • Color Theory: Overview of RGB, CMYK, and Pantone color systems. (21 mins video)
  • Homework: Interactive assignments to practice efficient vectoring techniques. (Avg. Completion ~3h)
• Module 3 – Logo Design Theory
  • Logo Theory: Beginner-friendly theory on composition rules for building timeless logos. (39 mins video)
  • Advanced Theory: Intermediate logo design theory focusing on visual communication with symbols. (33 mins video)
  • Guidelines: Advanced theory on producing responsive logo designs for various applications. (45 mins video)
  • Homework: Practice transforming problematic logos into timeless identities. (Avg. Completion ~2h)
• Module 4 – Realistic Project
  • Creative Briefs: Learn how to build a creative brief from minimal project information. (24 mins video)
  • Research: Establish a design strategy to distill client goals into core brand values. (29 mins video)
  • Case Study: An uncut demonstration of developing a design pitch from a simple creative brief. (70 mins video)
  • Homework: Choose a creative brief from LogoCore’s library and research the project. (Avg. Completion ~2h)
• Module 5 – Brand Style Guides
  • Creative Process: Introduction to testing a logo’s potential for real-world usage. (21 mins video)
  • Explorations: Communicate logo limitations and intentions within a brand style guide. (86 mins video)
  • Exporting: Insights on collecting files, preparing style guides, and exporting assets. (19 mins video)
  • Homework: Use a previously assigned creative brief to build a minimal style guide. (Avg. Completion ~3h)
• Module 6 – Design Presentations
  • Storytelling: Use storytelling techniques to showcase a logo design’s full potential. (51 mins video)
  • Kitbashing: Introduction to creating a visual identity presentation using modular elements. (50 mins video)
  • Custom Mockups: Create free product and stationary mockups to pitch a logo’s potential. (79 mins video)
  • Homework: Develop a presentation for your previously designed logo. (Avg. Completion ~4h)
• Module 7 – Freelancing
  • Copyrights: Learn how copyright, trademarks, and registrations function in brand design. (15 mins video)
  • Contracts: Understand how to protect creative work with detailed contract agreements. (25 mins video)
  • Portfolio Tips: Introduction to value-based pricing and setting sustainable rates for freelancing. (20 mins video)
  • Homework: Reflect on your business model and update your client acquisition workflow. (Avg. Completion ~30m)
• Module 8 – Logo Animation (Bonus Training)
  • After Effects: Introduction to After Effects and commonly used animation tools. (31 mins video)
  • Motion Design: A full overview of importing logo designs and animating unique logo reveals. (33 mins video)
  • Principles I: Beginner principles of animating with anticipation, follow-up, and weight. (58 mins video)
  • Principles II: Advanced principles of timing, typefaces, and secondary action animations. (48 mins video)

Additional Features and Benefits:

• Interactive Assignments & Realistic Projects: Each lesson includes practice assignments and challenges with real-world client scenarios.
• Lifetime Access: Students receive unlimited access to all video lessons, project files, and homework assignments.
• Community Support: Join thousands of students in a best-selling course, implying access to a community for interaction and support. (Some mentions of feedback from instructors might depend on the specific package purchased, as there are often “with mentorship” options).
• Adobe Creative Cloud Discount: Students may qualify for a significant discount on Adobe’s Creative Cloud All Apps plan.
• Certificate of Completion: Available upon finishing the course and homework assignments.

This Masterclass aims to provide a comprehensive and practical education, empowering students to confidently embark on a career in brand design and logo creation.