Matthew Kimberley – Delightful Emails

The Delightful Email Masterclass

Master the Art of Writing Emails That Engage, Delight, and Convert

Module 1: The Delightful Email, A Primer

✅ Philosophy Behind Delightful Emails: Understand the core principles of writing emails that stand out.
✅ Key Components: Learn the essential elements of every delightful email.
✅ Reducing Friction: Discover tools and techniques to write effortlessly.
✅ Writing Tools & Technology: Explore the best tools to streamline your email writing process.

Module 2: Voice (A), Individualism

✅ Standing Out: Learn how to differentiate your emails from the crowd.
✅ Rediscovering Your Voice: Uncover your unique writing style.
✅ Creative Boundaries: Push your creativity to new limits.
✅ Thematic Content: Craft emails with consistent themes and motifs.
✅ Brand Personality: Build a distinct personality that resonates with your audience.

Module 3: Voice (B), Stylistics

✅ Choosing Words: Master the art of selecting the perfect words.
✅ Style Guide Development: Create a personalized style guide for your emails.

Module 4: Email Idea Generation

✅ Finding the Right Words: Advanced techniques for word selection.
✅ The Art of Prompting: Use prompts to generate creative email ideas.
✅ Subject-Matter Prompts: Develop content based on specific topics.
✅ Creative Methods: Explore the Alphabet, Library, and Fractal methods for idea generation.

Module 5: How to Write an Email (A)

✅ Step-by-Step Guide: Learn the process of crafting engaging emails.
✅ Attention-Grabbing Subject Lines: Write subject lines that get opens.
✅ Smooth Segues: Master transitions between ideas.
✅ Email Structure: Organize emails with clear greetings, key points, and calls to action.
✅ Re-Use & Repetition: Leverage repetition for impact and clarity.

Module 6: How to Write an Email (B)

✅ Simplified Writing Process: Break down email writing into manageable steps.
✅ Speed Writing: Write faster without sacrificing quality.
✅ Rewriting for Clarity: Edit emails for better comprehension.
✅ Rewriting for Delight: Add elements that engage and delight readers.
✅ Final Step: Gain confidence to hit send with ease.

2025 New Update: AI – Your Best Friend (In Progress)

✅ AI Collaboration: Learn how to use AI as a writing partner.
✅ Delightful Emails GPT: Integrate AI tools into your email workflow.
✅ Coming Soon: Updates will be released as soon as they’re ready.