Mina Elias – PPC University

Amazon PPC Coaching Program

Master Amazon Advertising and Maximize Your ROI

Phase 1: What You’ll Learn

1. Campaign Manager Mastery

✅ Navigation & Technical Skills: Learn to navigate and master Amazon’s Campaign Manager.
✅ Campaign Types & Structures: Understand different campaign types and how to structure them for success.

2. Launching Campaigns

✅ Campaign Strategies: Discover the best strategies to launch campaigns based on your goals.
✅ Monitoring Campaigns: Identify red and green flags to scale campaigns effectively.

3. Optimizing for Profit

✅ Bid Management: Master detailed bid management and optimization formulas for maximum profitability.
✅ Continuous Improvement: Stay ahead of Amazon’s updates with foundational concepts for ongoing success.

Phase 2: Course Breakdown

Chapter 1: Introduction to Amazon PPC

✅ Goal of PPC: 7 minutes
✅ PPC Overview: 6 minutes
✅ Campaign Manager Overview: 21 minutes
✅ General Strategy: 9 minutes

Chapter 2: Understanding Campaigns

✅ General Strategy: 7 minutes
✅ Buyer Psychology: 12 minutes
✅ Types of Ads: 4 minutes
✅ Campaign Manager Overview: 15 minutes
✅ Creating a Campaign: 7 minutes
✅ Campaign Naming & Bidding: 9 minutes
✅ Auto, Manual, Exact, Broad, Phrase Campaigns: 33 minutes
✅ Product & Category Targeting: 12 minutes

Chapter 3: Targeting and Match Types

✅ Product Targeting Strategies: 45 minutes
✅ Brand Campaigns: 18 minutes

Chapter 4: Research and Product Ranking

✅ Keyword Research: 10 minutes
✅ PPC Launch Strategy: 8 minutes
✅ Upselling & Ranking: 9 minutes
✅ Tracking Organic Rank: 19 minutes

Chapter 5: Reports and Optimization

✅ Search Term Reports: 20 minutes
✅ Negative Keywords & Bleeders: 15 minutes
✅ Bid Optimization: 9 minutes
✅ Bulk Sheets: 44 minutes
✅ Placement Reports: 18 minutes
✅ Weekly Optimization: 8 minutes

Chapter 6: Analytics and Data Interpretation

✅ Cost Per Conversion & ACOS: 18 minutes
✅ Sessions & Unit Session Percentage: 12 minutes
✅ Analytics Tracker: 20 minutes
✅ Scenario Analysis: 20 minutes

Chapter 7: Demand Side Platform (DSP)

✅ DSP Basics: 1 minute
✅ Creatives & Line Items: 37 minutes
✅ Audiences & Orders: 15 minutes
✅ Advertiser Setup: 4 minutes

Phase 3: Why This Program Stands Out

✅ Comprehensive Training: Covers everything from basics to advanced strategies.
✅ Actionable Insights: Learn practical skills to launch, monitor, and optimize campaigns.
✅ Expert Guidance: Gain insights from experienced Amazon PPC professionals.
✅ Real-World Application: Use data and analytics to make informed decisions and maximize ROI.