Oliver – Google Ads Masters – Learn Google Ads the RIGHT WAY

Master Google Ads with This Comprehensive Course

Your Ultimate Guide to Running Profitable Campaigns Across Search, Shopping, Display, Video, and More

This course is your one-stop resource for mastering Google Ads, whether you’re a beginner or an advanced marketer. From understanding the basics to implementing advanced strategies, you’ll learn how to create, optimize, and manage campaigns that deliver real results.

Course Overview

Introduction

✅ How to Approach the Course: Get the most out of your learning experience.
✅ About Me: Learn about the instructor’s background and expertise.
✅ Course Agenda: A detailed breakdown of what you’ll cover.

I. The Basics

✅ Google Ads History & Overview: Understand the evolution and importance of Google Ads.
✅ Creating an Account: Step-by-step guide to setting up your account.
✅ Account Structure: Learn how to organize your account for maximum efficiency.
✅ Navigating the Interface: Get comfortable with the Google Ads dashboard.

II. Google Search

✅ Ads Auction: Understand how the Google Ads auction works.
✅ Keyword Research: Build a high-performing keyword list using proven tools.
✅ Campaign Structure: Design campaigns that align with your goals.
✅ Ad Creation: Write compelling ads that drive clicks and conversions.
✅ Ad Extensions: Use extensions to boost ad performance.
✅ Competitor Analysis: Spy on competitors to gain an edge.
✅ Bid Strategies: Choose the right bidding strategy for your goals.
✅ Optimization Tips: Learn the top 3 must-do actions to avoid wasting money.
✅ Advanced Strategies: Dive into local service ads, remarketing, and dynamic search ads.

III. Google Shopping

✅ Introduction to Shopping Ads: Learn the basics of Google Shopping.
✅ Merchant Center Setup: Create and optimize your product feed.
✅ Campaign Types: Choose between Standard Shopping and Performance Max campaigns.
✅ Optimization Tips: Advanced strategies to outperform competitors.
✅ Shopify Integration: Complete guide to running Shopping campaigns for Shopify stores.

IV. Display Campaigns

✅ Overview: Understand the power of the Google Display Network.
✅ Targeting Options: Master audience and content targeting.
✅ Ad Creation: Design visually appealing display ads.
✅ Advanced Tactics: Use dynamic ads and viewable CPM bidding for better results.
✅ Campaign Demo: Watch a complete campaign creation walkthrough.

V. Video Campaigns

✅ YouTube Ad Formats: Learn about skippable, non-skippable, and other ad formats.
✅ Bid Strategies: Choose the best bidding approach for your video campaigns.
✅ Campaign Walkthrough: Step-by-step guide to setting up your first YouTube campaign.
✅ Advanced Techniques: Use ad sequencing to tell a compelling story.

VI. Other Campaign Types

✅ App Campaigns: Drive app installs and engagement.
✅ Discovery Campaigns: Reach users across Google’s Discover feed.
✅ Local Campaigns: Attract customers to your physical locations.

VII. Golden Bonus Content

✅ Google Ads Editor: Save time with bulk edits and advanced features.
✅ Google Data Studio: Create insightful reports to track performance.
✅ Recommendations Tab: Learn when to apply (or ignore) Google’s suggestions.
✅ Seasonality Adjustments: Maximize revenue during peak sale periods.
✅ Pro Tips: Discover how professionals track changes and optimize campaigns.

Why Choose This Course?

✅ Comprehensive Coverage: From basics to advanced strategies, this course has it all.
✅ Actionable Insights: Learn practical skills you can apply immediately.
✅ Expert Guidance: Benefit from the instructor’s real-world experience.
✅ Flexible Learning: Study at your own pace with clear, step-by-step lessons.

Who Is This For?

✅ Beginners: Learn the fundamentals of Google Ads from scratch.
✅ Intermediate Marketers: Take your skills to the next level with advanced strategies.
✅ Business Owners: Run profitable campaigns to grow your business.
✅ Agencies: Deliver better results for your clients with proven techniques.

Transform Your Google Ads Game Today

With this course, you’ll gain the knowledge and confidence to run high-performing Google Ads campaigns across Search, Shopping, Display, Video, and more. Don’t miss this opportunity to master Google Ads and achieve your marketing goals!