Rob Lennon and Erica Schneider – The Launch Content Playbook

The Launch Content Playbook is your straightforward, no-nonsense guide to planning, creating, and executing launch content.

• Build anticipation for your launch
• Create genuine demand
• Drive sales without coming across as pushy

Whether you’re a creator, solopreneur, start-up, side-hustler, or small-to-medium business, this playbook provides everything you need to craft compelling launch promo content every time.

Adopt a value-driven, soft-CTA approach that keeps customers interested in purchasing without damaging your reputation or making you seem overly salesy.

Gain access to frameworks, blueprints, and an AI launch planner to ensure your next launch is a success.

→ Make Content Decisions Easily
From generating pre-launch buzz to post-launch follow-ups, our detailed blueprints give you clarity on what content to create and when to share it. Say goodbye to guesswork—follow a clear, actionable plan that guides you through every stage of your launch.

→ Less Planning, More Launching
Stop splitting your focus between strategy and execution. With a strategic, customizable launch content plan, you can focus on running amazing launches instead of stressing over content.

→ More Touchpoints. More Sales.
Maintain a consistent flow of high-quality content that keeps your audience engaged and eager for more. Yes, people can actually enjoy being sold to—when it’s done right. With a hungry fan base and more opportunities to connect, you’ll naturally convert more sales.

→ Proven Tactics for Non-Salesy People
Our proven content plans are designed to maximize conversions by delivering value and entertainment without being overly pushy. The playbook and blueprints strike the perfect balance—helping you make the sale without compromising respect. Think of it like Gary Vaynerchuk’s “Jab, Jab, Jab, Right Hook,” but without the metaphor of punching your customers in the face.