Molly Pittman – Smart Paid Traffic

Master Paid Traffic: Molly Pittman’s Smart Paid Traffic System

A Comprehensive 12-Week Program for Winning with Paid Advertising

Molly Pittman’s Smart Paid Traffic program offers a robust, updated curriculum designed to equip media buyers with the skills and strategies needed to succeed in the ever-evolving digital advertising landscape. This 12-week course provides over 40 hours of content, practical resources, and expert insights.

✅ Expert Guidance: Learn from a Seasoned Media Buyer

Molly Pittman, a highly regarded educator and media buyer, leads this program, providing students with access to her extensive knowledge and experience.

• Industry Expertise: Molly brings real-world experience and proven strategies to the course.
• Up-to-Date Curriculum: The program is updated to reflect the latest changes in the advertising landscape, including iOS 14 updates.

✅ Comprehensive Curriculum: A 9-Step Traffic System

The course covers Molly’s 9-step traffic system, providing a structured approach to paid advertising success.

• Strategy and Planning: Learning how to think like a media buyer and develop a comprehensive traffic system.
• Offer Crafting: Mastering the art of creating high-converting offers and lead magnets.
• Audience Definition: Understanding your target audience (avatar) and their motivations.
• Asset Ideation: Developing compelling ad copy and creative assets.
• Campaign Setup: Learning to set up effective campaigns on various platforms.
• Tracking and Analysis: Mastering the use of UTM parameters, Google Analytics, and Facebook Events Manager.
• Campaign Auditing: Learning to audit and optimize traffic campaigns for maximum performance.
• Scaling Strategies: Implementing advanced scaling techniques to grow ad spend.
• Platform Diversification: Exploring paid advertising strategies on YouTube and Google Ads.
• Agency and Freelancing: Gaining insights into building a successful media buying agency or freelancing career.
• Advanced Topics: Exploring topics like Facebook’s Conversion API, social media strategy, and advertorials.

✅ Practical Resources and Tools: Hands-On Learning

The program provides a wealth of practical resources to support students’ learning and implementation.

• 50 How-To Videos: Detailed tutorials for setting up and managing campaigns.
• Resource Library: Fill-in-the-blank worksheets and templates for each module.
• Over-the-Shoulder Examples: Real-world examples demonstrating how to implement strategies.
• Recorded Q&A Sessions: Answers to student questions and feedback on their work.
• Weekly Action Items: Tasks to ensure accountability and progress.
• Tracking Sheets and Checklists: Tools for monitoring campaign performance and conducting audits.

✅ Flexible Learning: Adapt to Your Schedule

The program allows students to learn at their own pace, accommodating busy schedules and diverse learning styles.

• Self-Paced Learning: Students can complete the course at their own speed.
• Accessible Content: All course materials are available online for easy access.

✅ Key Learning Outcomes: Achieving Paid Traffic Success

By completing this course, students will:

• Develop a deep understanding of paid traffic strategies and tactics.
• Master the art of creating high-converting offers and ad creatives.
• Learn to effectively target and engage their ideal audience.
• Gain proficiency in setting up and managing campaigns on various platforms.
• Become skilled in tracking, analyzing, and optimizing campaign performance.
• Learn to scale campaigns and maximize return on ad spend.
• Explore advanced topics like agency building and platform diversification.

✅ Comprehensive Support: Ensuring Student Success

The program provides ongoing support to ensure students achieve their goals.

• Expert Instruction: Learning directly from Molly Pittman.
• Comprehensive Resources: Access to tools and templates for practical application.
• Community Support: Access to recorded Q&A sessions.

This comprehensive approach ensures that students have the knowledge, tools, and support needed to succeed in the competitive field of paid advertising.