Steven Pieper – Author Marketing Mastery Through Optimization 4

Here’s Everything You Get:

Step-by-Step Guidance to Set Up Your Direct-to-Reader Marketing System

• Lifetime Access to the AMMO Curriculum: Gain access to the life-changing AMMO curriculum, including free updates.
• Financial and Optimization Tools: Streamline your setup, management, and growth with powerful tools.
• Lifetime Access to the AMMO Community: Join a network of highly successful authors (full payment plan only).
• Live, Personalized Coaching: Get 2x weekly coaching sessions for personalized guidance (full payment plan only).

What You’ll Learn:

• Use the testing process that has generated over $25,000,000 in results.
• Deploy powerful growth ads optimized to bring eager buyers to your store.
• Use highly tested templates to create profitable web pages.
• Apply ultra-successful email techniques to maximize book sales and revenue.
• Use reader behavior data to understand what your audience loves.

Bonuses Included:

1. Set Up Your Paperback and Hardcover Direct-Sales System.
2. Implement the AMMO Direct-Sales System for Audiobooks.
3. Integrate Ebooks, Audiobooks, and Paperbacks into your direct-sales system to expand your reach and profit.
4. Employ High-Converting Upsell Assets to increase revenue and deliver more value to customers.

AMMO Phase 1: “Click Testing”

Click Testing helps you determine the most effective way to describe your book to drive sales. This phase typically lasts 2 to 3 weeks and includes:

1. Test 1 – Tagline / Motivations:
   • Storytellers (novelists, memoirists, etc.) test book/series taglines.
   • Problem Solvers identify their market’s strongest motivators for positive change.
2. Test 2 – Headline / Transformation:
   • Storytellers test ad headlines.
   • Problem Solvers find the most compelling transformation statements.
3. Test 3 – Testimonials:
   • Find standalone testimonials to help prospective readers decide if your book is right for them.
4. Test 4 – Images:
   • Test ad images to give readers a sense of the experience of your book.
5. Test 5 – Primary Ad Text:
   • Discover the best way to use the primary text section of your ads to excite readers.
6. Test 6 – Stress Test:
   • Confirm that your testing has produced at least one high-converting advertisement.

AMMO Phase 2: Direct Sales for Authors

Once you’ve mastered Click Testing, dive into the Direct Sales Module to build and optimize your book business:

1. Lesson 1: Understanding Direct Sales Economics
   • Learn the key economic drivers of the AMMO direct sales system.
2. Lesson 2: Fundamental Principles
   • Apply proven business principles to grow your book business profitably.
3. Lesson 3: Shopify Setup
   • Set up your Shopify store to sell your books independently.
4. Lesson 4: Bookfunnel + Shopify
   • Use Bookfunnel to fulfill electronic purchases automatically and professionally.
5. Lesson 5: Selling Book Bundles
   • Learn how to create and sell paperback bundles profitably.
6. Lesson 6: Your Business’s Golden Ratio
   • Avoid operational pitfalls and run your business like a pro.
7. Lesson 7: Creating Your “Doorbuster” Offer Stacks
   • Design introductory offers for ebooks, paperbacks, and audiobooks.
8. Lesson 8: Implementing Your Doorbuster Offer
   • Set up your offer and order bump pages to make them customer-ready.
9. Lesson 9: Unbounce Tips & Tricks
   • Use Unbounce to test and optimize your offers for profitability.
10. Lesson 10: Setting Up Your Sales Page
    • Use battle-tested templates to create high-converting sales pages.
11. Lesson 11: Post-Purchase Upsell Offers
    • Increase revenue with upsell offers after the initial purchase.
12. Lesson 12: The Best Email System for Your Store
    • Set up Klaviyo for powerful email marketing.
13. Lesson 13: Bringing New Customers into Your Store
    • Deploy ads to attract new customers and gather data for optimization.
14. Lesson 14: The Ledger of Legends
    • Track your advertising results and optimize your marketing assets.
15. Lesson 15: Optimizing Your Sales Page
    • Test and improve your sales page for maximum conversions.
16. Lesson 16: Advanced Klaviyo Flows
    • Create smart email flows to engage customers at every stage of their journey.
17. Lesson 17: One Click Gold
    • Set up upsell offers in Shopify to increase revenue and profit.
18. Lesson 18: Scaling Your Business
    • Learn how to scale your ads profitably and sustainably.

Bonus Modules:

1. Scaling Your Ads While Staying Profitable:
   • Learn best practices for scaling ads profitably.
2. Your Most Powerful Asset:
   • Discover a powerful (and often overlooked) asset to accelerate your career growth.
3. The Freebie Funnel:
   • Implement a freebie funnel to complement your main sales process.
4. The Product Detail Page (PDP) Funnel:
   • Advertise directly to your Shopify product pages for additional profits.
5. Advanced Email Segmentation:
   • Use Klaviyo’s advanced segmentation to tailor emails and offers to customer preferences.