Alyssa Brady – Winning at WordPress

Alyssa Brady – Winning at WordPress

Comprehensive WordPress Web Design and Business Mastery Course

This course provides a complete guide to building and managing WordPress websites, coupled with business strategies for web designers. It covers everything from basic WordPress setup to advanced e-commerce integration and client management.

✅ Module 1: Intro to WordPress

• Core Concepts:
  • Understanding the advantages of WordPress for web design.
  • Distinguishing between WordPress.com and WordPress.org.
  • Setting up a WordPress website.
  • Navigating the WordPress dashboard.
• Value Proposition: Lays the groundwork for beginners to understand the WordPress platform.

✅ Module 2: Getting Started & Setting Things Up

• Key Learnings:
  • Installing and configuring themes.
  • Setting up headers, menus, and footers.
  • Understanding and using WP Bakery.
  • Accessing theme support.
• Practical Application: Guides students through the initial setup process.

✅ Module 3: Designing Your WordPress Website!

• Design Techniques:
  • Designing pages using templates and design elements.
  • Mastering typography and media elements.
  • Structuring pages with rows and columns.
  • Adding spacing, transforming content, and using drag-and-drop.
  • Utilizing background images, colors, overlays, and animations.
  • Adding testimonials, portfolio pages, and hero sections.
  • Adding Email Pop-ups.
• Skill Development: Focuses on developing practical web design skills.

✅ Module 4: Essential Plugins for WordPress Web Design

• Plugin Management:
  • Understanding the function of WordPress plugins.
  • Installing and updating plugins.
  • Identifying essential plugins.
• Optimization: Enhances website functionality through plugin usage.

✅ Module 5: Crafting Stunning Landing Pages

• Landing Page Strategies:
  • Designing effective home pages.
  • Styling pages for maximum impact.
  • Implementing conversion-centric design.
  • Optimizing for mobile responsiveness.
• Business Growth: Focuses on creating pages that convert visitors.

✅ Module 6: Blog and Content Creation

• Blogging Techniques:
  • Creating a blog page and adding posts.
  • Using categories and tags.
  • Writing engaging blog posts.
  • Implementing SEO basics for blogging.
• Content Marketing: Equips students with content creation skills.

✅ Module 7: E-Commerce Integration

• WooCommerce Mastery:
  • Installing and configuring WooCommerce.
  • Building an online store.
  • Adding products and categories.
  • Customizing the shop page.
• Business Expansion: Enables students to create e-commerce websites.

✅ Module 8: Website Optimization and Maintenance

• Optimization and Security:
  • Performance optimization for speed and loading time.
  • Caching and image optimization.
  • Website security measures.
  • Regular backups and theme/plugin updates.
  • Troubleshooting.
• Long-Term Management: Ensures websites remain efficient and secure.

✅ Module 9: Launching Your Website

• Launch Preparation:
  • Testing the website.
  • Implementing SEO optimization.
  • Setting up analytics and domain name configuration.
  • Sending video tutorials to clients.
  • Post launch information.
• Professional Delivery: Guides students through the website launch process.

✅ Bonus Module: Sales, VIP Days, Retainers, Pricing & More!

• Business Strategies:
  • Proposal templates and done-for-you scripts.
  • On-boarding and off-boarding processes.
  • Branding strategies.
  • Recommended tools for web design businesses.
  • Design retainers and VIP day breakdowns.
  • Sales call processes and pricing strategies.
  • Monthly Live Group Q&A.
  • Contract information.
• Business Development: Focuses on the business aspects of web design.